Avant Modern Cuisine Fa'asinomaga Fa'ailoga e Jiawei Wu

O le mamanu Avant Modern Cuisine Fa'asinomaga Fa'ailoga e Jiawei Wu o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2022

Avant Modern Cuisine Fa'asinomaga Fa'ailoga

na mamanuina e Jiawei Wu

Tagata Fa'atau: Jiawei Wu Design

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #137847

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Avant Modern Cuisine Fa'asinomaga Fa'ailoga

O le Avant o se fale'aiga lelei maualuluga i Saina. O le manatu fa'ailoga e fa'aogaina ai le poto masani i fafo atu o le atunu'u a le e ona le fale'aiga e tu'uina atu ai i tagata fa'atau ni fa'amanatuga tulaga ese e pei o se malaga. E amata mai i se lisi mea'ai ua mamanuina e pei o se pasipoti malaga. I le mae'a o taumafataga ta'itasi, o le a maua e tagata fa'atau se pepa tiki fa'apitoa ua mamanuina e fa'atatau i le musumusuga patino i tua o mea'ai ta'itasi ma fa'amanatuga mai aai. O lenei poto masani taumafataga na matua ta'uta'ua ina ua taofia malaga ona o le fa'ama'i o le Covid.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Avant Modern Cuisine Fa'asinomaga Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Avant Modern Cuisine Fa'asinomaga Fa'ailoga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Avant Modern Cuisine Fa'asinomaga Fa'ailoga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Fua & Fa'apipi'i: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Fa'ailoga: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Tekonolosi Gaosiga: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Lu'itau o le Mamanu: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Su'esu'ega: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Fa'aosofia: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Umi o le Poloketi: The project started in July 2020 in China and finished in March 2021.
Fa'agasologa o Galuega: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Sui o le 'Au: Jiawei Wu
Fa'aaloaloga o Ata: Jiawei Wu_Designer
Guanzhong Qiu_Photographer