Gorgeous Frontier Highway Fa'ailoga o le Kamupani by Zhuang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.
UʻameaAta Fa'atusa· 2022
Gorgeous Frontier Highway Fa'ailoga o le Kamupani
by Zhuang Li
Client: China National Highway G331
A' Design Award Uʻamea Winner in Ata Fa'atusa Category
Verified Award Winner
Verify Award Status for #139017The Design
About Gorgeous Frontier Highway Fa'ailoga o le Kamupani
Faamatalaga o le Tusi: O le Gorgeous Frontier Highway o se fa'ailoga fa'apitoa lea na fatuina mo le China National Highway G331. O le auala tele e alu i luga o le tuaoi i matu o Saina ma fa'atulaga ai se auala tele puipuia o le tuaoi i le itumalo o Heilongjiang. O elemene o le mamanu ua maua mai i le geomorphology, la'au, ma le auala lava ia. O se afa li'o e fa'atusa i le laufanua, o se lau e fa'atusa i la'au, ma o se laina e fa'atusa i le auala tele. O nei elemene ua tu'ufa'atasia e fa'afeso'ota'i ai le aganu'u fa'anatura ma foliga fa'akoneseti fa'aonaponei. O le fa'ailoga o lo'o atagia mai ai vaitau e fa se auala e ui atu ai, fa'apea fo'i ma le aganu'u fa'alenu'u o lo'o soifua manuia.
The Recognition
About the A' Design Award Uʻamea
O le A' Design Award Uʻamea na manumalo ai Gorgeous Frontier Highway Fa'ailoga o le Kamupani, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Gorgeous Frontier Highway Fa'ailoga o le Kamupani e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Gorgeous Frontier Highway Fa'ailoga o le Kamupani ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
- Inspiration
- The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
- Team Members
- Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang
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