Abstract Illustrations Fa'ata'ita'iga Va'ava'ai Pusa Mamanu Fa'ailoga by Nargiza Usmanova

Abstract Illustrations Fa'ata'ita'iga Va'ava'ai Pusa Mamanu Fa'ailoga by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.

UʻameaAta Fa'atusa· 2022

Abstract Illustrations Fa'ata'ita'iga Va'ava'ai Pusa Mamanu Fa'ailoga

by Nargiza Usmanova

Client: TELS Group

A' Design Award Uʻamea Winner in Ata Fa'atusa Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Abstract Illustrations Fa'ata'ita'iga Va'ava'ai Pusa Mamanu Fa'ailoga

O le fa'aosofiaga e fai fa'ata'ita'iga fa'apitoa mo le pusa fa'ailoga fa'aletausaga o le su'esu'ega umi mo se sitaili fa'apitoa fa'apitoa. Na matou faia ni fatuga eseese e 10 fa'atasi ai ma laina fa'atopetope fa'atasi i paleti fa'atusatusa. O le eseesega tele i le poloketi o le fatuina lea o faʻataʻitaʻiga manatu faʻailoga mo oloa faʻalauiloa uma. O faʻataʻitaʻiga uma e tusi lima i le gouache technique. O fatuga lanu lanu i se sitaili laina laititi e fesoasoani i oloa e tu ese mai le tele o isi faʻataʻitaʻiga tauvaga.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Abstract Illustrations Fa'ata'ita'iga Va'ava'ai Pusa Mamanu Fa'ailoga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Abstract Illustrations Fa'ata'ita'iga Va'ava'ai Pusa Mamanu Fa'ailoga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Abstract Illustrations Fa'ata'ita'iga Va'ava'ai Pusa Mamanu Fa'ailoga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova