Lavazza Voicy Masini Kofe by Florian Seidl

Lavazza Voicy Masini Kofe by Florian Seidl is a highly esteemed winner of the very prestigious 2022 A' Design Award Platinamu in Mamanu Masini Fale Competition Category.

PlatinamuMasini Fale· 2022

Lavazza Voicy Masini Kofe

by Florian Seidl

Client: Lavazza

A' Design Award Platinamu Winner in Masini Fale Category

385,899

Verified Award Winner

Verify Award Status for #139181

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lavazza Voicy Masini Kofe

O le Voicy o le masini espresso muamua lea e iai le fesoasoani leo. Ose oloa atamai e tu'ufa'atasia ai le kofe lelei ma galuega na saunia e Alexa, uma i totonu o se masini fa'alelei ma fou. E mafai e le tagata faʻaoga ona fegalegaleai e ala i le UI, leo leo, poʻo le faʻaogaina o le app e siaki ai le tulaga, taumafa, faʻatonu kofe ma, sili atu i mea uma, fai espresso. Fa'afouga, fa'atinoga, ma mea fa'alelei e fetaui lelei e fa'amalieina mana'oga o tagata fa'aoga latou te iloa a latou kofe masani i se auala fa'apitoa.

The Recognition

About the A' Design Award Platinamu

O le A' Design Award Platinamu na manumalo ai Lavazza Voicy Masini Kofe, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Lavazza Voicy Masini Kofe e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. Lavazza Voicy Masini Kofe o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Voicy is the first espresso machine with built-in voice assistant. A smart product combining quality coffee with functions provided by Alexa - all in a beautiful and innovative device. The user can interact through the UI, voice commands, or use the app to check status, consumption, order coffee and, above all, make espresso. Innovation, functionality, and aesthetics in perfect harmony to meet the needs of users who experience their coffee ritual in an increasingly personalized way.
Dimensions & Packaging: Dimensions: 157mm / 380mm / 300mm
Weight: 4,5kg
Removable parts are dishwasher safe
Power 1450W, Voltage 220-240, Frequency 50-60 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, coffee, espresso, voice assistant, smart, speaker
Production Technology: main shell: plastic (ABS), finishing textured/glossy | water tank: plastic (SAN) | logo: pad printed | drip grid, lever: metal | feet, UI: silicone rubber
speaker: textile mesh cover
Design Challenge: Developing a rich and sensible user experience and integrating the voice assistant properly.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: A unique and easily accessible coffee experience in a compact footprint. The design builds on Lavazza's existing form language and is recognizably Italian in attention to detail, surfacing and CMF. It is characterised by a seamless exterior shell with embossed Lavazza logos on the sides and a prominently placed UI incorporating the voice assistant.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to product launch took about 20 months.
Operation Flow: Voicy is a capsule coffee machine. Insert the capsule on top, place your cup on the grid and make espresso. The UI arranges the selections in two groups: coffee preparation at the bottom and voice assistant controls at the top. Size and temperature of coffee preparations can be personalized and required service is indicated in the centre. The cup rest can be adjusted easily, placing smaller cups closer to the spout. This reduces splashes and benefits coffee temperature and crema. The transparent water tank in the back is easily accessible and removable parts are dishwasher safe.
Patents: Design patent/registered design
Team Members: Florian Seidl
Angelica Rella
Image Credits: Lavazza