Greeninful Faʻafanua o Tagatai e Michelle Poon

O le mamanu Greeninful Faʻafanua o Tagatai e Michelle Poon o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.

UʻameaAta Fa'atusa· 2022

Greeninful Faʻafanua o Tagatai

na mamanuina e Michelle Poon

Tagata Fa'atau: Greenin'ful

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #139444

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Greeninful Faʻafanua o Tagatai

O Greeninful o se poloketi toe faʻafouina faʻailoga mo se faʻailoga e faʻalelei le siʻosiʻomaga e lagolagoina ai se olaga faʻaauau. E fesoʻotaʻi e le faʻailoga tagata e naunau i le siʻosiʻomaga. O le logo o loʻo faʻaalia ai foliga o le nuʻu lanumeamata ma faʻaalia ai le naunau maumauaʻi ma le fia iloa. O le faʻailoga vaʻaia o loʻo faʻaogaina ai lanu pupula, tui vali malolosi ma mea na tusia i lima o loʻo tumau pea ona fetuutuunai i le faʻaaogaina. O ata ua filifilia ina ia foliga faigofie ona lata mai i ai ma faʻatatau i le nuʻu. O le toe faʻafouina lenei o loʻo suia ai le faʻailoga mai se faʻavae fefaʻatauaʻi i se nuʻu e faʻalauiloa atu ai i tagata lautele le vaʻavaʻai atu i le puipuiga o le siʻosiʻomaga.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Greeninful Faʻafanua o Tagatai, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Greeninful Faʻafanua o Tagatai e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Greeninful Faʻafanua o Tagatai ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Fua & Fa'apipi'i: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Fa'ailoga: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Tekonolosi Gaosiga: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Lu'itau o le Mamanu: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Su'esu'ega: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Fa'aosofia: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Umi o le Poloketi: October 2021 - January 2022
Fa'agasologa o Galuega: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Sui o le 'Au: Michelle Kason
Fa'aaloaloga o Ata: Image 1: Michelle Kason (Designer)