Stadium SC Freiburg Auala Saili Auala by Thomas Geissert

Stadium SC Freiburg Auala Saili Auala by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.

UʻameaAta Fa'atusa· 2022

Stadium SC Freiburg Auala Saili Auala

by Thomas Geissert

Client: Teamgeissert

A' Design Award Uʻamea Winner in Ata Fa'atusa Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Stadium SC Freiburg Auala Saili Auala

O le sini o le fatuina o se faiga ma lona lava faʻasinomaga ma le faʻamuamua e alu i tua atu. O le fausaga o le malae fou o SC Freiburg e aofia ai se faʻavae faʻavae ma se taualuga faʻaoga. E tatau ona lagolagoina le taʻiala taʻiala o le faʻataʻitaʻiga faʻataʻitaʻiga, e fausia ai se fausaga faʻaalia. Ole faiga fou ole su'esu'ega ma fa'asinomaga ua fa'aalia mai ai se gagana manino ole fomu. Na te faʻafeiloaʻi ma faʻailoa tagata asiasi ma tagata fiafia ua i ai i fafo (taʻavale, pasi pasi, tram), taʻitaʻia i latou i faitotoa ma totonu o le malae taalo e ala i le savaliga i nofoa.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Stadium SC Freiburg Auala Saili Auala, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Stadium SC Freiburg Auala Saili Auala e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Stadium SC Freiburg Auala Saili Auala ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT