Joy of Playing Fa'asinomaga o Fa'aili by Squared

Joy of Playing Fa'asinomaga o Fa'aili by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2022

Joy of Playing Fa'asinomaga o Fa'aili

by Squared

Client: Balin

A' Design Award Apamemea Winner in Ata Fa'atusa Category

15,515

Verified Award Winner

Verify Award Status for #140424

Maua Nei View at A' Design Award Press Release Award Badge

Colors

The Design

About Joy of Playing Fa'asinomaga o Fa'aili

O Le Fiafia o le Ta'alo o se fa'asinomaga fa'aili na fatuina mo Balin, o se kamupani e faia meataalo mo tamaiti. O le fa'asinomaga e aofia ai le logo, mea fa'aili, teuga afifi ma lanu ma foliga o meataalo ma tagata o tala. O le gagana va'aia e faigofie, e iai foliga faigofie, se seti lanu ua fa'aitiitina ma ata vali suavai. O tagata o tala meataalo ta'itasi e iai lona igoa ma lana tala, lea e fesoasoani ai i tamaiti e fausia se so'otaga fa'alagona. O mea'ai filifilia e aofia ai le laupapa, plywood, pepa, cotton fa'anatura ma vali e fa'avae i le vai ma la'au.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Joy of Playing Fa'asinomaga o Fa'aili, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Joy of Playing Fa'asinomaga o Fa'aili e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Joy of Playing Fa'asinomaga o Fa'aili e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska