Enable Change Faʻamalosia Suiga o Faʻailoga Pisinisi by Squared

Enable Change Faʻamalosia Suiga o Faʻailoga Pisinisi by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.

UʻameaAta Fa'atusa· 2022

Enable Change Faʻamalosia Suiga o Faʻailoga Pisinisi

by Squared

Client: Isabelle Laporte

A' Design Award Uʻamea Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #140542

Maua Nei View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Faʻamalosia Suiga o Faʻailoga Pisinisi

O le Faʻamalosia Suiga o Suiga o le faʻailoga pisinisi lea na fatuina mo se tagata faigaluega faʻapolofesa i le pulega o suiga. O le faʻailoga e faʻaogaina ai se auala faʻafaigofie, o se tuʻufaʻatasiga o mataitusi mataʻina ma le tasi le lanu susulu. O le faʻailoga logo e tuʻufaʻatasia ai mataitusi amata o le I ma le L faʻatasi ma le faʻailoga o le faʻavavau, e faʻatusalia ai le aofia mai. Na filifilia ituaiga o mataitusi e atagia ai suiga, faʻatasi ai ma foliga e faʻasolo ese ma suiga e mafolafola i le va o laina mafiafia ma manifinifi. O le tuʻufaʻatasiga o lanu ua faʻaitiitia ma o le sitaili faʻaata e mafolafola. O le mamanuina ma le atinaʻeina na alu ai le tusa ma le lua masina i le 2021.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Enable Change Faʻamalosia Suiga o Faʻailoga Pisinisi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Enable Change Faʻamalosia Suiga o Faʻailoga Pisinisi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Enable Change Faʻamalosia Suiga o Faʻailoga Pisinisi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska