Biblioteche di Roma Faasinomaga o le Ituaiga e Ragu Communication

O le mamanu Biblioteche di Roma Faasinomaga o le Ituaiga e Ragu Communication o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Auro i le Vaega Tauva Mamanu Ata Fa'atusa.

AuroAta Fa'atusa· 2022

Biblioteche di Roma Faasinomaga o le Ituaiga

na mamanuina e Ragu Communication

Tagata Fa'atau: Sistema Biblioteche di Roma

Manumalo o le A' Design Award Auro i le Vaega Ata Fa'atusa

95,370

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #140666

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Biblioteche di Roma Faasinomaga o le Ituaiga

O le Biblioteche di Roma o se faasinomaga o le ituaiga na faia mo le fesootaiga o faletusi lautele a le aai o Roma. O lenei faasinomaga e faailoga ai le luasefulu lima tausaga o le faiga o faletusi ma ua fuafuaina e faaali ai le fou o mea ma le faigofie ona maua. O le logo tuai na faaali ai se tusi ua tapuni o taoto i lona itu. O le faailoga fou e faaali ai se tusi ua tatala e mafai foi ona faitauina e pei o le mataitusi muamua o le igoa. O le faailoga faakalafi e mama ma taua. O le faasinomaga e faaaogaina i le faiga o pepa tusitusi, mea faatekinolosi, faasalalauga, faasalalauga i fafo ma faailoga.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Biblioteche di Roma Faasinomaga o le Ituaiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Biblioteche di Roma Faasinomaga o le Ituaiga e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Biblioteche di Roma Faasinomaga o le Ituaiga e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Fua & Fa'apipi'i: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Fa'ailoga: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Tekonolosi Gaosiga: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Lu'itau o le Mamanu: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Fa'aosofia: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Umi o le Poloketi: The project began in Rome in January 2021 and was delivered to the client in April 2021
Fa'agasologa o Galuega: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Pateni: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Sui o le 'Au: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Fa'aaloaloga o Ata: Ragu Communication