Gensyn Intellectual Property Mamanu o le Faʻailoga by Gu Jin

Gensyn Intellectual Property Mamanu o le Faʻailoga by Gu Jin is a highly esteemed winner of the very prestigious 2023 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2023

Gensyn Intellectual Property Mamanu o le Faʻailoga

by Gu Jin

A' Design Award Ario Winner in Ata Fa'atusa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Gensyn Intellectual Property Mamanu o le Faʻailoga

O le Gensyn Intellectual Property o se faʻailoga na faia mo se kamupani faufautua i meatotino tau le mafaufau. O le faʻailoga na atiaʻe faʻanofonofo mai le mataitusi G, o le mataitusi muamua o le igoa o le kamupani. O le foliga e fausia mai se faʻailoga upu sii e tasi i le itu agavale ma le itu taumatau, e faʻatatau i fesoʻotaʻiga manino ma faʻatalanoaga i le va o le kamupani ma ana tagata faʻatau. O le foliga atoa e faʻamanatu mai ai foʻi se talita, e faʻailoa mai ai le puipuiga o meatotino tau le mafaufau. O le otooto o tua e mulimuli i le foliga o se faʻamaufaʻailoga masani a Saina. O le lanumoana e faʻaaogaina e faʻailoa mai ai le atinaʻe mautu.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Gensyn Intellectual Property Mamanu o le Faʻailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Gensyn Intellectual Property Mamanu o le Faʻailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Gensyn Intellectual Property Mamanu o le Faʻailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn”, it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a“Shield” highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.
Tags: Logo, Brand, Visual, Gensyn
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the client to mainly use abstract shield to express the protection attribute of their brand intellectual property.
Research: We researched the background of the company, the nature of the industry, the scope of the company's main business, and the culture of the company, which we integrated into the brand image.
Inspiration: Inspiration comes from "shield", that can guarantee security, it means "Gensyn Intellectual Property" can protect your Intellectual Property security. My work through asymmetric form, seek independent expression of personality in "positive and negative shape" and "blank space", which not only conforms to traditional aesthetic, but also innovatively interprets the concept of "consulting service", fully expressing the needs of the brand.
Project Duration: It took one month to complete the design in Beijing, China
Operation Flow: LOGO lets people see its industry attributes immediately, so that playing a very good brand communication effect.
Team Members: Gu Jin