Anlan Branding Faʻasinomaga o Fale Pisinisi e Haiwen Yang

O le mamanu Anlan Branding Faʻasinomaga o Fale Pisinisi e Haiwen Yang o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.

UʻameaAta Fa'atusa· 2023

Anlan Branding Faʻasinomaga o Fale Pisinisi

na mamanuina e Haiwen Yang

Tagata Fa'atau: Anlan

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

10,137

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #141858

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Anlan Branding Faʻasinomaga o Fale Pisinisi

Anlan Branding o se faʻasinomaga fale pisinisi na faia mo se meafaigaluega teuteu tino. O le faʻasinomaga ua mamanuina ina ia mafai ona iloa ma faʻaaogaina i faʻaoga eseese. O le fonoti faʻasologa mataitusi e faʻaputiputi lelei ona pito, ae o le natura atoa o faʻatulagaga o mataitusi e tumau pea ona faigofie ma mama. O se ata fuga na maua mai i le mataitusi A e faʻaalia ai le manatu o le matagofie, ma o se tipiga saʻo i le mataitusi A e fesoʻotaʻi ai le tekonolosi ma le teuteuga aesetika. O le lanu piniki (purple) o loʻo faʻaaogaina e fai ma lanu autū o le fale pisinisi. O le faʻasinomaga ua faʻaaogaina i faiga o meafaitusi ma afifiga oloa, ma o taiala o loʻo lagolagoina ai le faʻaogaina tumau ma le tutusa.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Anlan Branding Faʻasinomaga o Fale Pisinisi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Anlan Branding Faʻasinomaga o Fale Pisinisi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Anlan Branding Faʻasinomaga o Fale Pisinisi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Fua & Fa'apipi'i: The coordinated images were applied to all physical stationery system and package system.
Fa'ailoga: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Tekonolosi Gaosiga: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Lu'itau o le Mamanu: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Su'esu'ega: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Fa'aosofia: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Umi o le Poloketi: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Fa'agasologa o Galuega: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Pateni: Shenzhen Baselab Technology Ltd.
Sui o le 'Au: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Fa'aaloaloga o Ata: Shenzhen Baselab Technology Ltd.