Mohanii Faasinomaga o le Ituaiga e Wei Sun

O le mamanu Mohanii Faasinomaga o le Ituaiga e Wei Sun o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2023

Mohanii Faasinomaga o le Ituaiga

na mamanuina e Wei Sun

Tagata Fa'atau: DOTONE Brand Design

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

44,332

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #142914

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Mohanii Faasinomaga o le Ituaiga

O Mohanii o se faasinomaga o le ituaiga na faia mo se igoa o teuga e mafua mai i le aganuu o Sasaʻe. O le logo e faavae i mataitusi Latina, lea e tuuina atu ai i le ituaiga se leo faigofie ma faavaomalo. O le mataitusi M o le faailoga autu ma e faasino i le vaitusi, e fesootai ai le faailoga ma le tusilima faaSaina. O foliga serif ma laina faataamilo ua tuufaatasia ma toe faauigaina. Ua faamamafaina mataitusi M ma le H, ae ua faaitiitia isi mataitusi, ina ia fausia ai ni vaega vaaia. E mafai ona toe faia soo le faailoga, vaevaeina ma toe fausia, ma e mafai ona faaaogaina i soo se ala faasalalau.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Mohanii Faasinomaga o le Ituaiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Mohanii Faasinomaga o le Ituaiga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Mohanii Faasinomaga o le Ituaiga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Fua & Fa'apipi'i: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Fa'ailoga: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Tekonolosi Gaosiga: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Lu'itau o le Mamanu: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Su'esu'ega: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Fa'aosofia: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Umi o le Poloketi: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Fa'agasologa o Galuega: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Pateni: All copyrights DOTONE Brand Design,2020
Fa'aaloaloga o Ata: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020