Tongming Vision Correction Fa'ailoga by Kuaiyu Tang

Tongming Vision Correction Fa'ailoga by Kuaiyu Tang is a highly esteemed winner of the very prestigious 2023 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2023

Tongming Vision Correction Fa'ailoga

by Kuaiyu Tang

Client: Shanghai Tongming Vision Correction Center

A' Design Award Ario Winner in Ata Fa'atusa Category

38,488

Verified Award Winner

Verify Award Status for #144198

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongming Vision Correction Fa'ailoga

O le Tongming Vision Correction o se fa'ailoga na faia mo se nofoaga fa'asa'oga o le va'ai mo tupulaga talavou ma tamaiti. O le uiga o le igoa Tongming o le tamatama'i mata ma le susulu, o lea ua fa'aaogaina ai le tamatama'i mata e fai ma elemene autu o le mamanu. E tolu tamatama'i mata e eseese le manino ua fa'atulaga fa'asolosolo e fa'aalia ai le faagasologa o le fa'asa'oga mai le nenefu i le manino. O le fa'ailoga ua fa'aaogaina i pepa fa'apisinisi, api tusitusi ma pepa fa'asalalau. O pepa fa'apisinisi ma le seti masani ua lomia i luga o pepa fa'apitoa, a'o pepa fa'asalalau e fa'aaoga ai mea pu'e ata mo fafo.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Tongming Vision Correction Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Tongming Vision Correction Fa'ailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Tongming Vision Correction Fa'ailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Dimensions & Packaging: Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
Tags: Logo design, business card design, memo design, poster design, website design, etc
Production Technology: The business card and the casual set are special paper, and the poster uses outdoor photo materials.
Design Challenge: To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
Research: The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
Inspiration: Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Project Duration: The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
Operation Flow: The project took half a month to complete.
Team Members: Kuaiyu Tang