Wonderland Fruit Ata Faʻapipiʻi Afifiga by Chia-Liang Lin

Wonderland Fruit Ata Faʻapipiʻi Afifiga by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2023

Wonderland Fruit Ata Faʻapipiʻi Afifiga

by Chia-Liang Lin

Client: Huzhou University

A' Design Award Apamemea Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #147364

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wonderland Fruit Ata Faʻapipiʻi Afifiga

Wonderland Fruit o se faasologa o ata faʻapipiʻi afifiga na faia mo oloa fualaau aina. O ata nei e faʻaaogaina ai elemene faʻa-atamai masani a Saina, e pei o fale maualuluga, manu miti (cranes), ma ao manuia, e faʻaalia ai se siʻosiʻomaga tulaga ese e pei o se "wonderland." O le lanu autu e mulimuli i le lanu o fualaau aina taʻitasi, ina ia fetaui lelei ata ma le oloa i le vaaiga ma le sitaili. O lanu malulu ma agamalu o loʻo faʻaaogaina e tuʻufaʻatasia ai sitaili masani ma sitaili faʻaonaponei. O le faasologa lenei na faia i le faʻaaogaina o Adobe Photoshop ma Illustrator, ma o pepa taʻitasi e 297 i le 420 milimita le tele.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Wonderland Fruit Ata Faʻapipiʻi Afifiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Wonderland Fruit Ata Faʻapipiʻi Afifiga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Wonderland Fruit Ata Faʻapipiʻi Afifiga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU