Gamma Faletupe Tumaoti by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Matagofie Taugata Competition Category.

ApamemeaMatagofie Taugata· 2023

Gamma Faletupe Tumaoti

by Victor Weiss

Client: Victor Weiss

A' Design Award Apamemea Winner in Matagofie Taugata Category

52,089

Verified Award Winner

Verify Award Status for #147498

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Colors

The Design

About Gamma Faletupe Tumaoti

O le Gamma o se faletupe tumaoti na fuafuaina e fai ma kalapu e valaaulia-na o vala'auina ai mo le pulega o tamaoaiga. E tuuina atu le avanoa faamemi e ala i se auala auiliili ma se iloiloga o meatotino. O le mamanu e faaaloalogia ai vaega masani o se faletupe tuai ma faaopoopo ai fale faaonapo nei. O le galuega e aofia ai le faaigoaina, fuafuaga o faailoga, faasinomaga vaaia, atinaega o oloa, fausiaga ma le mamanu ata. O tagata fou uma e auai e maua ai se afifi saini e iai se tupe auro e tatala ai le Gamma Club, se atigipusa sikaleti ma se peni rodiuma. O le faamoemoe o le taofimau lea o fesootaiga faaletagata i totonu o se sosaiete numera.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Gamma Faletupe Tumaoti, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Gamma Faletupe Tumaoti e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Gamma Faletupe Tumaoti e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

Read the Press Release