Bla Bla Serif Mata'itusi Fa'ata'ita'iga by Paul Robb is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.
ApamemeaAta Fa'atusa· 2023
Bla Bla Serif Mata'itusi Fa'ata'ita'iga
by Paul Robb
Client: S6 Foundry
A' Design Award Apamemea Winner in Ata Fa'atusa Category
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- Verified Award Winner
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The Design
About Bla Bla Serif Mata'itusi Fa'ata'ita'iga
O Bla Bla o se mataitusi fa'aonaponei fa'aonaponei fa'aoso fa'aoso fa'atupu fa'aleaga, e fa'aalia ai fata lapopo'a matala, ma fomu fa'apipi'i, lapotopoto, faia ai se fa'aonaponei & seti glyph aulelei. O pi'o fa'aola fa'atasi ma fa'agasolo malie e fa'atupu ai ni foliga mamana ma fa'atasi. Fuafuaina e avea ma se aiga faʻaonaponei e lelei atoatoa mo fesoʻotaʻiga ma galuega faʻailoga. O mamafa ta'itasi e aofia ai le sili atu ma le 700 glyphs fa'atasi ai ma fa'ailoga mata'itusi ma seti numera ma isi glyphs ma fusi fa'atonu.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Bla Bla Serif Mata'itusi Fa'ata'ita'iga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Bla Bla Serif Mata'itusi Fa'ata'ita'iga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Bla Bla Serif Mata'itusi Fa'ata'ita'iga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Bla Bla is a contemporary serif typeface inspired by brutalist forms, featuring large open counters, and curved, round forms, creating a modern & elegant glyph set. The organic curves with gentle repetitions create powerful and harmonious forms. Designed to be a stylish modern family it is perfect for communication and branding projects.
- Dimensions & Packaging
- The typeface is available in TTF, OTf and WOFF formats and printed on newsprint in CMYK
- Tags
- Font design, Branding, Identity, Type design, Type Specimen
- Production Technology
- The typeface was first hand drawn and developed in Glyphs.
- Design Challenge
- The challenge was to develop something completely new ad brutalism is more synonymous with sans fonts, so developing a new language and approach to a stylist serif typeface.
- Research
- One of the hardest parts of the design was translating architecture into a serif typeface. Through the study of sections and observations of light and shadow upon building structures we were able to identify forms that developed the shapes of the serif.
- Inspiration
- The inspiration for the typeface is in brutalist forms. Taking that inspiration from the ideas of architectural forms and developing it into a serif typeface, using forms and a mathematical grid.
- Project Duration
- The typeface was developed in 2022
- Patents
- Copyrights belong to Paul Henry Robb, 2022
- Team Members
- Paul Henry Robb
- Image Credits
- Copyright 2022 Paul Henry Robb
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