Suprala Font Family Mata'itusi Fa'ata'ita'iga by Paul Henry Robb

Suprala Font Family Mata'itusi Fa'ata'ita'iga by Paul Henry Robb is a highly esteemed winner of the very prestigious 2023 A' Design Award Auro in Mamanu Ata Fa'atusa Competition Category.

AuroAta Fa'atusa· 2023

Suprala Font Family Mata'itusi Fa'ata'ita'iga

by Paul Henry Robb

Client: S6 Foundry

A' Design Award Auro Winner in Ata Fa'atusa Category

138,337

Verified Award Winner

Verify Award Status for #147624

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Suprala Font Family Mata'itusi Fa'ata'ita'iga

O le Suprala o se mata'itusi fa'amanino fa'aonapo nei, fa'atasi ai ma foliga paleni matagofie, lelei mo galuega fa'ailoga ma feso'ota'iga. O le mamanu lapotopoto a Suprala, aulelei, ma fa'amatagofie, e lagolagoina uma gagana tetele fa'avae Latina i sitaili e sefululua. O le faatusilima moni e fa'agasolo ai tulaga fa'alelei, e maua ai le malosi ma fa'aoga talafeagai mo fa'aoga fa'aonaponei. O mamafa ta'itasi e aofia ai le sili atu ma le 700 glyphs fa'atasi ai ma fa'ailoga mata'itusi ma seti numera ma isi glyphs ma fusi fa'atonu.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Suprala Font Family Mata'itusi Fa'ata'ita'iga, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Suprala Font Family Mata'itusi Fa'ata'ita'iga e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Suprala Font Family Mata'itusi Fa'ata'ita'iga e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Suprala is a contemporary delicate humanist serif typeface, with beautifully balanced forms, perfect for branding and communications projects. Suprala’s round, elegant, and classically elegant design, supports all major Latin-based languages in twelve styles. True italics advance the aesthetics, bringing energy and making it suitable for modern applications.
Dimensions & Packaging: The font is availbe if TTF, OTF and WOFF fomats. The specimen was a limited print run.
Tags: Font design, Branding, Identity, Type design, Type Specimen
Production Technology: The font was first hand drawn and developed in Glyphs.
Design Challenge: The challenge was to develop a new modern language within the design for the typeface, that created a new modern aesthetic.
Research: Researching both Sans and serif typefaces from the early 20th century allowed us to develop a hybrid modern, stylistic humanist typeface.
Inspiration: Inspiration for the font family was from design sketches for a san serif font, but as the process advanced the forms and structures developed in the direction of a hybrid typeface. The designs are rooted in the serif style with some of the glyph terminals developed through sans forms, creating a modern adaptable font family,
Project Duration: The font family was developed in 2022.
Patents: Copyrights belong to Paul Henry Robb, 2022
Team Members: Paul Henry Robb