Oil Street Art Space Faʻasinoga Faʻaonapo by Kimhung Choi and Thomas Siu

Oil Street Art Space Faʻasinoga Faʻaonapo by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2023

Oil Street Art Space Faʻasinoga Faʻaonapo

by Kimhung Choi and Thomas Siu

Client: Kimhung Design

A' Design Award Apamemea Winner in Ata Fa'atusa Category

11,668

Verified Award Winner

Verify Award Status for #148151

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oil Street Art Space Faʻasinoga Faʻaonapo

Oi o le faʻasinoga faʻaonapo o le Oil Street Art Space, o se nofoaga lautele mo taʻaloga ma aganuʻu i Hong Kong. O le nofoaga o loʻo iai le fale sa avea muamua ma potu faʻatasi mo se kalapu vaʻa (yacht club) ma o loʻo iai se fale mumu mativa (red brick building) o le vasega II lauiloa faʻasolopito, faʻatasi ai ma se taualuga tail, ma se vaega i fafo e sili atu i le 3000 mita fasitetele. O le igoa ua suia ai le mataitusi L i se faʻailoga faʻamalosi (exclamation mark), lea e faʻaalia ai le manaʻo mo le gauai mai ma e faʻasino atu i le nofoaga. O le foliga o le logo o loʻo faʻaalia ai le gaoioiga o le valaʻau leotele. O le lanu lauʻava (green) o le lanu faʻasinoga, e faʻaalia ai se motu faʻamalu (oasis) mo faatufugaga i totonu o le aai. O le faʻasinoga o loʻo faʻaaogaina i ata faʻalenatura (environmental graphics) ma mea lomia.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Oil Street Art Space Faʻasinoga Faʻaonapo, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Oil Street Art Space Faʻasinoga Faʻaonapo e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Oil Street Art Space Faʻasinoga Faʻaonapo e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
Dimensions & Packaging: Various dimensions according to the visual identity application from buntings to pinned badges
Tags: Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
Production Technology: The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
Research: Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
Inspiration: The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Project Duration: May 2022, The Hong Kong SAR
Operation Flow: The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
Team Members: Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu