Dalian Seafood Mamanu Igoa Fa'ailoga ma Afifiga by Ju Jijing

Dalian Seafood Mamanu Igoa Fa'ailoga ma Afifiga by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2023

Dalian Seafood Mamanu Igoa Fa'ailoga ma Afifiga

by Ju Jijing

Client: Northeastern University of China

A' Design Award Apamemea Winner in Ata Fa'atusa Category

11,127

Verified Award Winner

Verify Award Status for #148231

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dalian Seafood Mamanu Igoa Fa'ailoga ma Afifiga

Dalian Seafood o se fa'asinomaga fa'apitoa ma mamanu afifiga mo oloa mai le sami ua sauni e 'ai. O le logo ma ana ata fa'atupuina e fa'aaogaina i luga o se pusa e tasi, o se pusa meaalofa umi e toso mai fafo o lo'o iai ni pusa laiti se tolu, fa'apea ma apa afifiga. O ata fa'akonaki e maua mai i uiga tulaga ese o meaola eseese o le sami, ma fa'atulaga i se faiga fa'afouina ma fa'atasi. O feso'ota'iga lanu pupula e maua ai se foliga fou mo le faiga atoa. O le afifiga e lolomi fa'akomepiuta i se fa'ai'uga matte i luga o mea e mafai ona toe fa'aaoga, ma o le pusa meaalofa e toso mai fafo e faigofie ona tatala.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Dalian Seafood Mamanu Igoa Fa'ailoga ma Afifiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Dalian Seafood Mamanu Igoa Fa'ailoga ma Afifiga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Dalian Seafood Mamanu Igoa Fa'ailoga ma Afifiga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Dimensions & Packaging: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Tags: Food, logo, packaging, brand, image, graphic design
Production Technology: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Design Challenge: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Research: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Inspiration: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Project Duration: The project was launched in September 2022 and completed in November 2020.
Operation Flow: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Image Credits: Ju Jijing，2022.