Animated Koopmans Logo Fa'asinomaga Fa'alāpotopotoga by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2023

Animated Koopmans Logo Fa'asinomaga Fa'alāpotopotoga

by Ruud Winder - Rebrandt

Client: Rebrandt

A' Design Award Ario Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #149078

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animated Koopmans Logo Fa'asinomaga Fa'alāpotopotoga

Na talosaga mai Koopmans ia Rebrandt e fa'amanino atili le lautele o le tele o oloa. O le upu "fale lolomi" e le toe fa'atusalia le mea latou te faia. O lenei Fa'asinomaga fou e le gata e matagofie le gagana mamanu ae o se mea faʻapisinisi faʻamaonia e faʻaalia ai le tele o oloa e mafai ona latou ofoina atu. O Ruud Winder, taʻitaʻi o mamanu a Rebrandt, na manao e faʻaalia i mamanu le uiga galue malosi o le faalapotopotoga. O le feʻaveaʻi e faʻatusatusa ma le filemu masani o se kamupani lolomi, o lena lautele lava na tatau ona faʻamamafaina.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Animated Koopmans Logo Fa'asinomaga Fa'alāpotopotoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Animated Koopmans Logo Fa'asinomaga Fa'alāpotopotoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Animated Koopmans Logo Fa'asinomaga Fa'alāpotopotoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022