O le mamanu Cycling for a Better Future Mamanu o Fesootaiga Vaaia e Chris Chung, Chien Chun Feng and Chun Yu o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.
ApamemeaAta Fa'atusa· 2024
Cycling for a Better Future Mamanu o Fesootaiga Vaaia
na mamanuina e Chris Chung, Chien Chun Feng and Chun Yu
Tagata Fa'atau: Giant Group
Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #149127Le Mamanu
E Uiga ia Cycling for a Better Future Mamanu o Fesootaiga Vaaia
O le Vili Uila mo se Lumanai Sili Atu o se mamanu o fesootaiga vaaia na faia mo le fuafuaga tau le siosiomaga, agafesootai ma le pulega a le Giant Group. O le fuafuaga e aumaia ai le tele o taumafaiga e uiga i le faaauau pea o le atinae i totonu o pou e tolu e aofia ai gaoioiga e uiga i le tau, taamilosaga (circularity) ma le aofia atu o vaega uma o le agafesootai. O lanu felagolago (gradient) mataʻina ma foliga faataamilo faigofie na maua mai le manatu i uili o le vili, ua fausia ai le gagana vaaia. O le mamanu o loo faaaogaina i itulau uepusaite, taiala mo le faailoga aoao, se tusi puupuu a le brand, faamatalaga ata (infographics) ma ata mo alaleo agafesootai. O le sini o le mamanu ia manino le fesootaiga i tagata eseese e faitau pe iloa ai.
Le Fa'ailogaina
E Uiga i le A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Cycling for a Better Future Mamanu o Fesootaiga Vaaia, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Cycling for a Better Future Mamanu o Fesootaiga Vaaia e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Cycling for a Better Future Mamanu o Fesootaiga Vaaia e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
- Fua & Fa'apipi'i
- The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.
- Fa'ailoga
- Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility
- Tekonolosi Gaosiga
- Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
- Lu'itau o le Mamanu
- Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
- Su'esu'ega
- Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
- Fa'aosofia
- Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
- Umi o le Poloketi
- The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
- Fa'agasologa o Galuega
- The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
- Pateni
- Copyrights belong to Giant Group, 2023.
- Sui o le 'Au
- Strategist: Marco Negri
Designer: Stacey Chun Yu
Senior Designer: Tina Chien Chun Feng
Creative Director: Chun Cheng Chung
Senior Account Manager: Anew Yu Hsin Lin
CEO: Ya Ting Yu - Fa'aaloaloga o Ata
- Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.
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