Evoluwe Faasinomaga Faailoga by Jonathan Andrade

Evoluwe Faasinomaga Faailoga by Jonathan Andrade is a highly esteemed winner of the very prestigious 2023 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2023

Evoluwe Faasinomaga Faailoga

by Jonathan Andrade

Client: Evoluwe

A' Design Award Ario Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #149212

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Colors

The Design

About Evoluwe Faasinomaga Faailoga

O le Evoluwe o se faasinomaga faailoga na faia mo se kamupani faufautua o auaunaga i tagata faatau. O le faasinomaga e faaaogaina mataitusi amata E ma le W e faaali ai le tuputupu aʻe faatasi ma le faaauau pea. O le faailoga e fausia mai i foliga faageometri e tolu e fai ma sui o vaega e tolu o le faagasologa o le faufautuaga. O le sikuea e fai ma sui o le taimi e malamalama ai i manaoga o le tagata faatau. O le foliga lona lua e tasi lona tulimanu lapotopoto ma e faailoga ai le amataga o le suiga. O le foliga lona tolu e lua ona tulimanu lapotopoto ma e faaali ai le tuputupu aʻe ua maeʻa. O le fua faatatau auro na taʻitaʻia ai le fausiaina, ma faatumauina ai le tutusa o le faasinomaga i meafaigaluega faakomepiuta ma mea lomia.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Evoluwe Faasinomaga Faailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Evoluwe Faasinomaga Faailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Evoluwe Faasinomaga Faailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
Dimensions & Packaging: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
Tags: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
Production Technology: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
Design Challenge: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
Research: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
Inspiration: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
Project Duration: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
Operation Flow: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.