Roger That Inspirationlabs Fa'asinomaga Fa'alagiga by Ruud Winder - Rebrandt

Roger That Inspirationlabs Fa'asinomaga Fa'alagiga by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.

UʻameaAta Fa'atusa· 2023

Roger That Inspirationlabs Fa'asinomaga Fa'alagiga

by Ruud Winder - Rebrandt

Client: Rebrandt

A' Design Award Uʻamea Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #149319

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Roger That Inspirationlabs Fa'asinomaga Fa'alagiga

O le fasioti ia te ia lava o le mafua'aga autu o le maliu o talavou i Netalani. O Rogier Hulst, o se koligi taua ma se uo o le au mamanu, na maliu i lona lava taimi puupuu tele. Na faavaeina e lona tina le Roger That e ofoina atu ai i talavou isi le avanoa e maua ai se malu, se taliga faalogo, ma se ta'ita'iga. O se tusi mamanu talavou, sa i ai ia Rogier sana logo tulaga ese. Talu ai na afua mai le Roger That mai le maliu o Rogier Hulst, sa manao le ofisa e fa'avae le mamanu i lana mamanu lava. E fa'avae i le logo iloga o Rogier van Hulst, na faia e le tusi mamanu se faiga e fa'atusalia ai lanu eseese ma le eseesega o talavou.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Roger That Inspirationlabs Fa'asinomaga Fa'alagiga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Roger That Inspirationlabs Fa'asinomaga Fa'alagiga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Roger That Inspirationlabs Fa'asinomaga Fa'alagiga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the typical R-logo of Rogier van Hulst, the designer made a block system that represents the multi-colouredness and diversity of the youngsters. Which way are you going? What movement is expected of you? The flexibility of the blocks stands for the freedom of moving, a message to all the (young) people; feel free to move to any direction.
Tags: Rogier van Hulst, branding, Roger That, Inspiratielab
Production Technology: For the corporate identity is printwork made, and also streetart and digital materials.
Design Challenge: To keep the design of Rogier van Hulst alive in this new identity.
Inspiration: Suicide is the number 1 cause of death among young people in the Netherlands. Rogier Hulst, valued colleague and friend of the design team, passed away much too young. His mother founded 'Roger That' to offer other young people the opportunity to receive shelter, a listening ear and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design.
Project Duration: 2 months
Patents: 2023 Ruud Winder - Rebrandt
Team Members: Ruud Winder - Rebrandt
Image Credits: 2023 Ruud Winder - Rebrandt