To Beauty Faasinomaga o le Ituaiga Oloa mo le Tausiga o le Pa'u, Afifiga by Yuta Takahashi

To Beauty Faasinomaga o le Ituaiga Oloa mo le Tausiga o le Pa'u, Afifiga by Yuta Takahashi is a highly esteemed winner of the very prestigious 2023 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2023

To Beauty Faasinomaga o le Ituaiga Oloa mo le Tausiga o le Pa'u, Afifiga

by Yuta Takahashi

Client: To Beauty

A' Design Award Ario Winner in Ata Fa'atusa Category

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Verified Award Winner

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Colors

The Design

About To Beauty Faasinomaga o le Ituaiga Oloa mo le Tausiga o le Pa'u, Afifiga

O le To Beauty o se faasinomaga o le ituaiga oloa mo le tausiga o le pa'u ma le mamanu o afifiga na musuia mai le vateatea ma le poto masani o le mafaufau loloto. O loo faaaogaina e le faasinomaga se seti o lanu efuefu ma se faailoga faanatura e faaalia ai le tata o le ola. O le vai faamama foliga e iai lona pu faapipii faapitoa e faamatuu mai ai le piso mafiafia i le tasi lava le oomiga, lea e faatumauina ai lona vevela ma faaitiitia ai le ita o le pa'u mai le olo. O le suauu mo laumata e faaaogaina se pusa e leai se ea o loo iai le tumama ma e aunoa ma ni vailaau faasao. O tapuni e tuufaatasia ai se vaega pito i fafo malō ma se vaega totonu vaivai, faatasi ai ma se fogaeleele fatufatua ma se faailoga ua togitogia.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai To Beauty Faasinomaga o le Ituaiga Oloa mo le Tausiga o le Pa'u, Afifiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina To Beauty Faasinomaga o le Ituaiga Oloa mo le Tausiga o le Pa'u, Afifiga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. To Beauty Faasinomaga o le Ituaiga Oloa mo le Tausiga o le Pa'u, Afifiga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TO is a skincare brand with the concept of "awakening to nature's rhythm". It presents a unique and unprecedented vision. A mystical colorpalette, organic symbology that expresses the pulse of life, and a mystical presence. It offers a luxurious and meditative experience akin to that of a high-end spa. A screw nozzle with a unique design, a hygienic, preservative-free, airless container. The brand offers a profound healing experience.
Dimensions & Packaging: Spray (MOCHI, PACHI PACHI)
W: 50mm x D: 50mm x H: 195mm

Spray box
W: 205mm x D: 51mm x H: 51mm

Dozen boxes
W: 320mm x D: 110mm x H: 262.5mm

Airless container (BOSSA)
W: 19.5mm x D: 19.5mm x H: 103mm

Airless container box
W: 53mm x D: 21.5mm x H: 106mm

Merchandise display
W: 307mm x D: 106mm x H: 23mm
Mortar with large bubbles, reminiscent of the surface of the moon, was cut out and sealed with acrylic sheets that were processed to resemble glass. The symbol and logo are laser engraved on all four sides.
Tags: skincare, mysterious, branding, packaging, product, japan
Production Technology: We created Shade Gray, our signature brand palette, through more than 200 color matching runs and more than 50 physical samples of materials of varying textures, including aluminum, plastic, paper, and fabric. The caps for the facial cleanser and skin toner are double-layered with a hard ABS exterior and soft PP interior for improved texture and fit, with a grained surface and foil stamping with an engraved symbol on top.
Design Challenge: We explored Anthroposophie to understand the meditative and cosmic consciousness. We discussed how the planets interlock as one to nurture us. We looked at the life force that interlocks the universe and created a symbol that would represent this dynamic, organic life force. Inspired by the cosmos, Shade Gray resides quietly and is a companion any anyone's lifestyle. We constructed and designed a high quality and consistent vision for the brand.
Research: We looked at the development of human behavior and culture from a sociological perspective and sought to find the cultural impulses needed for the future. Modern people suffer from mental exhaustion and isolation. We saw a need for a skincare brand with a new vision to fill the void deep healing through oneness from meditative experiences. Through these reflections, a distinctive identity for a skincare brand was born, inspired by the spirit's mystical, cosmic, and meditative experiences.
Inspiration: People are subject to mental exhaustion due to our modern stressful society. Individualistic values have isolated our spirits, forcing us to live in a state of mind like walking on a tightrope. We wanted to build a brand inspired by the cosmic oneness that comes from spiritual and meditative experiences to bring deep healing to people, just as the sun and moon shine on us as equals, just as Mother Earth nurtures us.
Project Duration: It started in Nagoya in October 2020 and finished in April 2022. The brand was announced at Beauty World Japan in Tokyo in May 2022.
Operation Flow: The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic. Even the fitting inside the cap, which normally receives little attention, is beautifully designed in a crescent shape to enhance the brand.
Image Credits: Image 1: Photographer Yuta Takahashi, 2023
Optional Image 1: Photographer Yuta Takahashi, 2023
Optional Image 2: Photographer Yuta Takahashi, 2023
Optional Image 3: Photographer Yuta Takahashi, 2023
Optional Image 4: Photographer Yuta Takahashi, 2023