O le mamanu Shan Yi Faʻailoga o Vaega Tau Pisinisi e Wu Fangbo and Liu Beibei o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.
ApamemeaAta Fa'atusa· 2023
Shan Yi Faʻailoga o Vaega Tau Pisinisi
na mamanuina e Wu Fangbo and Liu Beibei
Tagata Fa'atau: Shan Yi
Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #149564Le Mamanu
E Uiga ia Shan Yi Faʻailoga o Vaega Tau Pisinisi
Shan Yi o se faʻailoga tau pisinisi na mamanuina mo se kamupani tekonolosi atamai e tautua i faʻatoʻaga. O le logo e faʻaaogaina ai se foliga talivae e fai ma faʻavaa vaaia e faʻaalia ai le puipuiga ma le malosi tumau. I totonu o le talivae, o mataitusi S ma le Y ua faʻapipiʻi ma sootaia, e faʻasino atu i le igoa o le faʻailoga ma le sootaga i le va o le tekonolosi atamai ma faʻatoʻaga. O ata o alalaupapa taavale ma fuga saito ua aofia foi, e faʻamanatu mai ai le seleselega i le tau taumavae. O laina e tutusa le lautele ma o le logo e mulimuli i le fua faʻatatau auro (golden ratio). E mafai ona lolomiina, suia, pe faia i le faiga faʻatino faʻainiseneri i tulaga eseese o le lapopoa, e aofia ai le faʻaaogaina e fai ma faʻailoga o taʻavale.
Le Fa'ailogaina
E Uiga i le A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Shan Yi Faʻailoga o Vaega Tau Pisinisi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Shan Yi Faʻailoga o Vaega Tau Pisinisi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Shan Yi Faʻailoga o Vaega Tau Pisinisi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
- Fua & Fa'apipi'i
- It can be printed, sewed or injection molded in a variety of sizes.
- Fa'ailoga
- brand identity, logo, branding, smart agricultural technique
- Tekonolosi Gaosiga
- The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
- Lu'itau o le Mamanu
- The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
- Su'esu'ega
- In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
- Fa'aosofia
- Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
- Umi o le Poloketi
- The project started in Beijing in December 2022 and was completed in February 2023.
- Fa'agasologa o Galuega
- The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
- Sui o le 'Au
- Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu
Lagolago Tau Tupe
Su'esu'e i Tua Atu o le Designers.org
Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.
Isi Mea e Su'esu'e
Mamanu E Feso'ota'i
Su'esu'e isi mamanu manumalo mai le vaega lava lea, na filifilia i lo latou tulaga lelei.
