Doritos W and Y Afifiga Mea'ai by PepsiCo Design and Innovation

Doritos W and Y Afifiga Mea'ai by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Uʻamea in Mamanu Fa'atapula'a Competition Category.

UʻameaFa'atapula'a· 2023

Doritos W and Y Afifiga Mea'ai

by PepsiCo Design and Innovation

A' Design Award Uʻamea Winner in Fa'atapula'a Category

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Verified Award Winner

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Colors

The Design

About Doritos W and Y Afifiga Mea'ai

O Doritos W ma Y o se mamanu afifiga mea'ai fa'apitoa lomiga fa'atapula'a na faia e fa'amanatu ai le malaga fa'ai'u a le pea o musika reggaeton o Wisin ma Yandel. O le afifiga o se vaega o se faiga fa'ata'ita'iga va'aiga lautele lea na ofoina mo se taimi fa'atapula'a. O le pito i tua o lo'o iai lanu mumu, pa'epa'e ma le lanumoana o le fu'a a Puerto Rico. O se ata pu'e fa'ata'ita'i lanu uliuli ma pa'epa'e o le au fa'afiafia e to'alua o lo'o tu'u i le ogatotonu, faatasi ma tusitusiga fa'alauiloa i le malaga faava-o-le-lalolagi La Ultima Mision. O le fa'ailoga fa'atulagaina Doritos o lo'o fa'aalia manino i luma o le afifiga.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Doritos W and Y Afifiga Mea'ai, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Doritos W and Y Afifiga Mea'ai e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Doritos W and Y Afifiga Mea'ai ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release