Lotus Moon Chinese Baijiu Fa'agaioiga Autū: Afifiga Fagu by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award Uʻamea in Mamanu Afifi Competition Category.
UʻameaAfifi· 2023
Lotus Moon Chinese Baijiu Fa'agaioiga Autū: Afifiga Fagu
Client: Lian Yue Tai Distillery (China) Co., Ltd
A' Design Award Uʻamea Winner in Afifi Category
Verified Award Winner
Verify Award Status for #149739The Design
About Lotus Moon Chinese Baijiu Fa'agaioiga Autū: Afifiga Fagu
'O le Lotu Moon Chinese Baijiu o se mamanu afifiga mo se ava malosi Saina. O le fagu e faia i le tioata lanu meamata māfanafana e mama itiiti lava, lea e mafai ai e le malamalama ona ui atu ma fa'aalia ai le malamalama o le masina. O le mamanu e fa'atatau i se solo masani lea e inu ai le tusisolo na o ia ma sii a'e se ipu i le masina. O lo'o fa'aalia se ata o se tagata o sii a'e se ipu i le pito i lalo o le fagu, ma e mafai ona va'aia se ata pogisa i totonu o le vai pe a va'ai mai i tua. E mafai ona toe fa'aoga le pulou fagu, mo se fa'ata'ita'iga, e fai ma nofoaga e tu ai le sana. O le tulaga tele o le afifiga e 140 i le 140 i le 260 milimita.
The Recognition
About the A' Design Award Uʻamea
O le A' Design Award Uʻamea na manumalo ai Lotus Moon Chinese Baijiu Fa'agaioiga Autū: Afifiga Fagu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Lotus Moon Chinese Baijiu Fa'agaioiga Autū: Afifiga Fagu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Lotus Moon Chinese Baijiu Fa'agaioiga Autū: Afifiga Fagu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual. - Dimensions & Packaging
- 140mmx140mmx260mm
- Production Technology
- Glass, Environmental cloth, plastic
- Inspiration
- Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry! - Team Members
- Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng
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