Pepsi Black x Digital Shanghai FW Afifio o Meainu by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Afifio o Meainu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Uʻamea in Mamanu Fa'atapula'a Competition Category.

UʻameaFa'atapula'a· 2023

Pepsi Black x Digital Shanghai FW Afifio o Meainu

by PepsiCo Design and Innovation

A' Design Award Uʻamea Winner in Fa'atapula'a Category

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Verified Award Winner

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Colors

The Design

About Pepsi Black x Digital Shanghai FW Afifio o Meainu

O le Pepsi Black x Digital Shanghai FW o se afifio meainu fa'atapula'a lona lolomiga na faia mo le Shanghai Fashion Week. O le afifio o loʻo atagia mai ai le autu o le mea na tupu, Fa'atupu Natura Fou. O se mama lanumeamata o loʻo si'osi'omia ai le fa'ailoga a Pepsi, ma o le kalafi ua fa'aloaloa i le itu e tasi e fa'ailoa ai se fa'alauteleina o le taimi ma le vateatea. O poloka lanu ua fa'aleagaina i lanu piniki ma le lanu meamata o loʻo fa'atulaga i luga o se puipui uliuli mo se foliga mata'utia, tele fa'aputuga. O kalafi fa'aloaloa fa'apipi'i e fatuina ai se aafiaga fa'a-numera glitch e fa'aalia ai le tu'ufa'atasiga o le fa'akomepiuta ma le mea moni.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Pepsi Black x Digital Shanghai FW Afifio o Meainu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Pepsi Black x Digital Shanghai FW Afifio o Meainu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Pepsi Black x Digital Shanghai FW Afifio o Meainu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release