Bamboo Craft Festival Fa'ata'ita'iga Tala Fa'atusa by Wing Sze Wincy Kung

Bamboo Craft Festival Fa'ata'ita'iga Tala Fa'atusa by Wing Sze Wincy Kung is a highly esteemed winner of the very prestigious 2023 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2023

Bamboo Craft Festival Fa'ata'ita'iga Tala Fa'atusa

by Wing Sze Wincy Kung

Client: Wing Sze Kung

A' Design Award Ario Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #150055

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bamboo Craft Festival Fa'ata'ita'iga Tala Fa'atusa

I le tali atu i le tele o le taulaga o Hong Kong ma le leiloa o ana aganuu eseese, o le Bamboo Craft Festival ua mamanuina ma le tele o fausaga o ofe le tumau ma fausaga, fausia ai se faʻamanatuga faʻafanua i le taulaga e faʻasaoina ma toe faʻafouina aganuu, tu ma aga masani, ma galuega taulima. O le tausamiga e faia i tausaga taʻitasi ma faʻamoemoe e faʻafeiloaʻi tagata lautele e iloa ma suʻesuʻe tu ma aganuu auala i le lotoifale ma galuega taulima e ala i mafutaga faaleaoaoga ma faʻaaliga, faʻaalia le agaga o Hong Kong.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Bamboo Craft Festival Fa'ata'ita'iga Tala Fa'atusa, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Bamboo Craft Festival Fa'ata'ita'iga Tala Fa'atusa e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Bamboo Craft Festival Fa'ata'ita'iga Tala Fa'atusa o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local traditions and craftsmanships, the festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship, through workshops and performances, embody the spirit of Hong Kong.
Dimensions & Packaging: Dimension of the illustration poster:
594mm x 841mm x 7 pieces
1000mm x 430mm x 2 pieces
Dimension of the storybook:
210mm x 210mm x 7 books
Tags: illustration, narrative, visual communication, architecture, cultural heritage, craftsmanship,
Production Technology: printed materials: printed illustration, storybook
Design Challenge: The design process was not always easy and I encountered different challenges during the design process. I think the biggest challenge is the scale of spatial design, bamboo structures, and composition of narrative illustration. To overcome these challenges, I tested different bamboo structures and modify the design for improvement. Besides, I explored and learned the composition of traditional Chinese painting and contemporary illustration and developed my narrative illustration.
Research: More old shops and street stalls in Hong Kong are being demolished and eliminated due to rapid urbanization, and this inspired me to research and design to preserve the local traditions. I conducted a site analysis to study and draw 50 streetlife activities. In addition, I went to the craftsmanship store and talked to the craftsmen. I was inspired by their passion for crafts and this motivated me to transform this spirit of craftsmanship, and cultural assets into design.
Inspiration: Having witnessed and observed a gradual disappearance of cultural heritages due to rapid urbanization, I have a strong commitment to preserving and revitalizing these diversified and valuable cultural practices, traditions, and craftsmanship. Since I am keen on exploring design with illustration integrating with architectural elements, I designed a festival space to create a set of narrative illustrations for this festival celebration to raise public awareness of cultural preservation.
Project Duration: The project started at Jan 2022 and finished at June 2022 in Hong Kong
Operation Flow: The illustrations explore the festival experience such as the spirit of craftsmanship in the construction process, the dragon dance performances, bamboo wonton noodles, the craftsmanship and street life cultures, the dismantling process of the temporary bamboo structures at the end of the festival, and the recycle and reuse of bamboo.
Besides, A 3D video is created which transforms the 2D illustration into a 3D interactive space. It engages people to experience the vibrant festival immersively.
Image Credits: Wing Sze Wincy Kung