Snow Peak Fa'asinomaga Va'aia by Yunnan Tech and Business University

Snow Peak Fa'asinomaga Va'aia by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2023 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2023

Snow Peak Fa'asinomaga Va'aia

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

A' Design Award Ario Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #151008

View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Peak Fa'asinomaga Va'aia

O le Fa'ailoaina o se fua fa'atatau taua i le mamanu fa'ailoga. O le auala e fa'aoga ai le gagana mamanu faigofie e tu'ufa'atasia ai le faletalimalo ma le fa'ailoga lavelave ma fesuia'i o le Potala Palace o se tasi lea o faigata i le mamanu atoa. O le Potala Palace o se fale paia i luma o tagata Tibet. O lea la, na fa'amama'i e le au mamanu le pou e sili ona fa'atusalia e avea ma elemene mamanu, ma fausia le ata tolu-vaega o le Potala Palace e ala i metotia lua-vaega, ina ia maua ai e le fa'amatalaga se uiga malosi o le itumalo.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Snow Peak Fa'asinomaga Va'aia, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Snow Peak Fa'asinomaga Va'aia e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Snow Peak Fa'asinomaga Va'aia o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality
Production Technology: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge: Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design.
Research: The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system.
Inspiration: As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style.
Project Duration: The project started in March 2022 in Kunming and finished in May 2022 in Kunming
Operation Flow: Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques.
Team Members: Liu Kaiyi
Zhang Weiwei