CDU Hamburg Faasinomaga o Fa'apitoa e Politikwerft Designagentur

O le mamanu CDU Hamburg Faasinomaga o Fa'apitoa e Politikwerft Designagentur o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.

UʻameaAta Fa'atusa· 2024

CDU Hamburg Faasinomaga o Fa'apitoa

na mamanuina e Politikwerft Designagentur

Tagata Fa'atau: CDU Hamburg

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #153650

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia CDU Hamburg Faasinomaga o Fa'apitoa

Ta'utinoga o le Tusi: O le CDU Hamburg o se faasinomaga fa'apitoa na fausia mo se vaega faapolokiki fa'aitulagi i Hamburg, Siamani. O le faasinomaga e faavae i luga o se fausaga fa'aiuiuga e lagolago ai se gagana va'aia tutusa i luga o mea lolomiina ma mea fa'atekonolosi numera. O le fa'ailoga upu ma fa'ailoga ata e fa'apipi'i ai mataitusi CDU ma le fa'ailoga o Hamburg, o se maota mautu e tolu 'olo ma lua fetu, i luga o se fogaea li'o lanumoana pogisa. O le fa'ailoga ata e fa'aoga fo'i na'o ia lava, ma e mafai ona fa'atumuina le fogaea i ata ma lanu eseese. Na fausia ni upega tafa'ilagi fa'atalitali mo vaega fa'atonu uma o le fa'alapotopotoga.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai CDU Hamburg Faasinomaga o Fa'apitoa, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina CDU Hamburg Faasinomaga o Fa'apitoa e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai CDU Hamburg Faasinomaga o Fa'apitoa ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Fua & Fa'apipi'i: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Fa'ailoga: Graphics, Illustration, Visual Communication Design, Brand Design
Tekonolosi Gaosiga: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Lu'itau o le Mamanu: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Su'esu'ega: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Fa'aosofia: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Umi o le Poloketi: The project started in April 2022 in Hamburg and finished June 2023.
Fa'agasologa o Galuega: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.