Hunguest Hotels Faasinomaga o Kamupani by Eszter Laki and Reka Imre

Hunguest Hotels Faasinomaga o Kamupani by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2024

Hunguest Hotels Faasinomaga o Kamupani

by Eszter Laki and Reka Imre

Client: Studio NUR

A' Design Award Apamemea Winner in Ata Fa'atusa Category

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Verified Award Winner
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Colors

The Design

About Hunguest Hotels Faasinomaga o Kamupani

Tusitusiga o le Tusi: O le Hunguest Hotels o se faasinomaga kamupani na fatuina mo se vaega o faletalimalo Hanikeria. O le faasinomaga e faailoa ai se tautinoga i le lelei ma le tumau. O le galuega na aofia ai le toe mamanuina o le logo o loo iai nei ma mea uma e vaaia, mai faailoga o faletalimalo i mea lomia. O le tele o faletalimalo o loo fesootai ma nofoaga faafaigaluega mo le malosi tino ma le soifua maloloina, o lea la, o le mamanu e faaalia ai se sootaga i le vai. O le logo o se mataitusi tetele H na faia mai matalima o le vai, ma o le lanu autu o le kamupani o le lanumoana. Na faaaogaina le lolomiga letterpress, ufiufi o lisi taumafa leaoff na sasaina, ma faailoga laupapa na vaneina.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Hunguest Hotels Faasinomaga o Kamupani, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Hunguest Hotels Faasinomaga o Kamupani e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Hunguest Hotels Faasinomaga o Kamupani e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
Tags: hotel branding, wellness and spa, letterpress, Hungary
Production Technology: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
Inspiration: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
Project Duration: The project started in 2020 in Hungary and finished in 2023.
Team Members: Eszter Laki, Réka Imre
Image Credits: photographs by András Zoltai and Zoltán Gali

Read the Press Release