Unicorn Rebrand Fa'asinomaga Vaai e Yating Liu

O le mamanu Unicorn Rebrand Fa'asinomaga Vaai e Yating Liu o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.

UʻameaAta Fa'atusa· 2024

Unicorn Rebrand Fa'asinomaga Vaai

na mamanuina e Yating Liu

Tagata Fa'atau: Yating Liu

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

11,564

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #154412

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Unicorn Rebrand Fa'asinomaga Vaai

Na toe fa'afouga e le tusiata Yating Liu le fa'ailoga o se ta'avale mea'ai Mexico i Niu Ioka i se poloketi fa'ata'ita'i. O lo'o fa'aogaina e le mamanu lanu pupula ma paepae fa'ailoga e fa'aosofia ai tamaiti a'oga talavou. I totonu o le fa'ailoga, "Uni" e fai ma fa'atusa o le iunivesite, ae "Corn" e tu'u mo Tacos. O le autu unicorn, e ta'uta'ua i talavou, e fetaui ma le fa'amatala vaiaso a le fa'ailoga mo tofo fou. O lo'o tu'ufa'atasia fa'afouga e le fa'ailoga elemene e tusa ai ma kalama Sipaniolo. O mea i le lisi mea'ai e aofia ai fo'i upu e feso'ota'i ma le kolisi, e fa'amautu ai se faiga vaai e tasi e feso'ota'i ma le autu o le fa'ailoga.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Unicorn Rebrand Fa'asinomaga Vaai, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Unicorn Rebrand Fa'asinomaga Vaai e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Unicorn Rebrand Fa'asinomaga Vaai ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Fua & Fa'apipi'i: Loyalty card 90mm x 54mm
Fa'ailoga: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Tekonolosi Gaosiga: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Lu'itau o le Mamanu: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Su'esu'ega: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Fa'aosofia: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Umi o le Poloketi: The project started in July 2021 and finished in September 2021 in Beijing, China.
Fa'agasologa o Galuega: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.