Tang Da Li Fa'asinomaga o Fa'aliga e Sxdesign

O le mamanu Tang Da Li Fa'asinomaga o Fa'aliga e Sxdesign o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2024

Tang Da Li Fa'asinomaga o Fa'aliga

na mamanuina e Sxdesign

Tagata Fa'atau: Tang Da Li

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

18,010

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #155667

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Tang Da Li Fa'asinomaga o Fa'aliga

O Tang Da Li o se polokalame o faasinomaga o fa'ailoga e tu'ufa'atasia elemene fa'atusa masani ma fa'aonaponei. O le mamanu o lo'o atagia mai ai le eseesega ma le matala o le vaitau o Tang Dynasty. O le igoa o le fa'aliga e ta'alo i le leo tutusa o le upu Tang, lea e faasino i le malo (dynasty) ma le suka (sugar), ma tu'uina atu ai i le igoa se leo malie. O ata mata'ina i luga o puipui mai le vaitaimi o Tang Dynasty ma faavaa masani ua tu'ufa'atasia ma se fa'atulagaga fa'aonaponei. O le lomiga e faia i auala maualuga le tulaga lelei i luga o mea e mafai ona toe fa'aaogaina. O le fa'asinomaga o lo'o fa'aaogaina i pepa fa'asalalau ma afifiga i lapopo'a tetele ma laiti.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Tang Da Li Fa'asinomaga o Fa'aliga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Tang Da Li Fa'asinomaga o Fa'aliga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Tang Da Li Fa'asinomaga o Fa'aliga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Fua & Fa'apipi'i: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Fa'ailoga: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Tekonolosi Gaosiga: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Lu'itau o le Mamanu: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Su'esu'ega: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Fa'aosofia: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Umi o le Poloketi: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Fa'agasologa o Galuega: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Pateni: Copyrights belong to sxdesign
Sui o le 'Au: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Fa'aaloaloga o Ata: Illustrations: Luo Ling
Photos and designs: sxdesign