Gua Gua Xing Qiu Faasinomaga o le Fa'ailoga e Sxdesign

O le mamanu Gua Gua Xing Qiu Faasinomaga o le Fa'ailoga e Sxdesign o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.

UʻameaAta Fa'atusa· 2024

Gua Gua Xing Qiu Faasinomaga o le Fa'ailoga

na mamanuina e Sxdesign

Tagata Fa'atau: Guangxi Welfare Lottery Issue Center

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

13,533

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #155947

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Gua Gua Xing Qiu Faasinomaga o le Fa'ailoga

Gua Gua Xing Qiu o se faasinomaga o le fa'ailoga na fatuina mo gaioiga fa'alaua'itele o le totogi'ese fa'afuase'i i Saina. O le upu fa'ailoga e fa'aitiitia togi ma toe fuafua le fausaga o mataitusi Saina, ina ia tumau pea le mafai ona faitauina a'o fa'aalia ai foi se lagona o le fa'atenatena pe a va'ai lelei atili. O ata fa'akomepiuta e mulimuli i le gagana fua-tulaga o le logo ma fa'aalia ai i se auala fa'apitoa le eria totogi'ese o pepa loto. O le lomiga e fa'aogaina ai metotia maualuluga ona tulaga i luga o mea e mafai ona toe fa'aogaina. O le faiga atoa o vaaiga e fa'atusalia ai se lalolagi o totogi'ese e fiafia ai tagata talavou.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Gua Gua Xing Qiu Faasinomaga o le Fa'ailoga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Gua Gua Xing Qiu Faasinomaga o le Fa'ailoga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Gua Gua Xing Qiu Faasinomaga o le Fa'ailoga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
Fua & Fa'apipi'i: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Fa'ailoga: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Tekonolosi Gaosiga: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Lu'itau o le Mamanu: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Su'esu'ega: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Fa'aosofia: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Umi o le Poloketi: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Fa'agasologa o Galuega: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Sui o le 'Au: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu