Sabbioni Branding Fa'alauiloa Fa'ailoga Pisinisi by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award Auro in Mamanu Ata Fa'atusa Competition Category.
AuroAta Fa'atusa· 2024
Sabbioni Branding Fa'alauiloa Fa'ailoga Pisinisi
by Paul Robb
Client: Grafiche Sabbioni
A' Design Award Auro Winner in Ata Fa'atusa Category
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- Verified Award Winner
- Verify Award Status for #157679
The Design
About Sabbioni Branding Fa'alauiloa Fa'ailoga Pisinisi
Na mana'omia e Grafiche Sabbioni se tulaga fou o le fa'ailoga e fa'amanatu ai le 60 tausaga o le kamupani. Na galulue faatasi Salt&Pepper ma le kamupani e fatuina gagana va'aia fa'aonaponei e fa'alauiloa ai lenei fa'ailoga tāua, ma fa'ailoa ai le mafai o le fa'ailoga i le gafatia tumau i fa'aputuga ma faiga lolomi masani. Na fatuina e Salt&Pepper se faiga fa'ailoga malosi, mautu ma lelei, ma fatuina se laina o le 100 pasene gafatia tumau, fa'aaoga vali suāvai ma pepa maumau itiiti e fa'alauiloa ai tulaga autu o le kamupani.
The Recognition
About the A' Design Award Auro
O le A' Design Award Auro na manumalo ai Sabbioni Branding Fa'alauiloa Fa'ailoga Pisinisi, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Sabbioni Branding Fa'alauiloa Fa'ailoga Pisinisi e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Sabbioni Branding Fa'alauiloa Fa'ailoga Pisinisi e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
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