O le mamanu Eterno Mamanu Fa'ailoga e Sunghoon Kim o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.

UʻameaAta Fa'atusa· 2024

Eterno Mamanu Fa'ailoga

na mamanuina e Sunghoon Kim

Tagata Fa'atau: Eterno

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

14,846

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #157869

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Eterno Mamanu Fa'ailoga

Na ia mamanuina le fa'ailoga o Eterno, lea e ta'ita'i ai le aganuu nofoaga maualuga o Korea. Ina ia avea ma avanoa nofoaga muamua ma se fa'ailoga ta'ita'i i le aganuu nofoaga i Asia e Rafael Moneo, o se tufuga faufale ta'uta'ua i le lalolagi, i Cheongdam, o se nu'u mauoa iloga o Korea, na ia mamanuina le fa'ailoga o Eterno e ala i le fa'amautuina o le auala o le fa'ailoga ma le fa'avaeina o se filosofia fa'ailoga e faavae i luga o galuega faufale. E ala i le matagofie e le gata, e sailia e Eterno le tumau e aofia ai le tau taua fa'aagafili o le vateatea fa'apea fo'i ma le tau taua o le aafiaga o le taimi.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Eterno Mamanu Fa'ailoga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Eterno Mamanu Fa'ailoga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Eterno Mamanu Fa'ailoga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Fua & Fa'apipi'i: Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
Fa'ailoga: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Tekonolosi Gaosiga: Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Lu'itau o le Mamanu: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Su'esu'ega: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Fa'aosofia: The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Umi o le Poloketi: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Fa'agasologa o Galuega: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Sui o le 'Au: Creative Director: Kim Sunghoon
Fa'aaloaloga o Ata: Kim Sunghoon