O le mamanu Heu 70th Anniversary Logo ma le Faiga Fa'asinomaga Va'aia e Li Tiebin o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2024

Heu 70th Anniversary Logo ma le Faiga Fa'asinomaga Va'aia

na mamanuina e Li Tiebin

Tagata Fa'atau: Harbin Engineering University

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #158079

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Heu 70th Anniversary Logo ma le Faiga Fa'asinomaga Va'aia

O lenei mamanu e fa'aalia lelei ai le tala fa'asolopito o le 70 tausaga o le atina'e o le a'oga. E ala i su'esu'ega o fa'amaumauga ma su'esu'ega o le 'aulotu, e fa'aogaina ai ma le fou le auala o le fa'aogaina o totem e fa'amatala ai le tala. E tu'ufa'atasia ai elemene o le aganuu fa'asolopito o le a'oga ma tekonolosi su'esu'ega fa'asaienisi. O ata e fa'afaigofie i fa'ailoga ma toe fa'atulagaina e momoli ai le fe'au. E tu'ufa'atasia ma laina galu, e fa'atupuina ai se logo 70 mamalu, ma fa'aleleia atili ai le faitau fa'agofie i le fa'asalalauga o le mamanu. E fa'aalia ai i le lalolagi le matagofie tulaga ese ma fa'amalositino sili o le a'oga.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Heu 70th Anniversary Logo ma le Faiga Fa'asinomaga Va'aia, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Heu 70th Anniversary Logo ma le Faiga Fa'asinomaga Va'aia e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Heu 70th Anniversary Logo ma le Faiga Fa'asinomaga Va'aia o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
Fua & Fa'apipi'i: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
Fa'ailoga: Logo, Visual Identity, Brand, Anniversary Celebration, University
Tekonolosi Gaosiga: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Lu'itau o le Mamanu: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Su'esu'ega: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Fa'aosofia: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Umi o le Poloketi: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Fa'agasologa o Galuega: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Sui o le 'Au: Li Tiebin
Fa'aaloaloga o Ata: Li Tiebin, 2022.