Dpri Library Logo Ma Faasinomaga Vaaia by Di Wei is a highly esteemed winner of the very prestigious 2024 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.

UʻameaAta Fa'atusa· 2024

Dpri Library Logo Ma Faasinomaga Vaaia

by Di Wei

A' Design Award Uʻamea Winner in Ata Fa'atusa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dpri Library Logo Ma Faasinomaga Vaaia

O le Dpri Library o se logo ma se faasinomaga vaaia mo polokalama lomiga numera. O le logo autu e faagaoioia ma faaali mai le faagasologa o le atinaʻeina o tusi, lea e atagia mai ai le natura numera o le polokalama. O le kiliki i le logo autu i luga o le itulau muamua e faaali mai ai ni logo laiti se lima, tasi mo vaega taitasi o mea o loo iai. O logo laiti taitasi foi e faagaoioia ma tuu mai se tali vaaia pe a filifilia, ina ia mafai ai e le au faitau ona suʻesuʻe vaega eseese ma tatala se tusi. E mafai ona lomia le faasinomaga i luga o mea faaletino ma faaaogā foi i luga o masini eletonika. O le maualalo aupito itiiti o le faailoga e 15 mm.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Dpri Library Logo Ma Faasinomaga Vaaia, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Dpri Library Logo Ma Faasinomaga Vaaia e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Dpri Library Logo Ma Faasinomaga Vaaia ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design aims to create a unique digital publication software logo, and to attract attention and enhance user experience through the dynamic logo and five sections of classification enquiry. The main logo presents the dynamic process of book evolution, representing the digital characteristics; clicking on the dynamic logo on the homepage reveals the five sub-logos, presenting the effect of evolution and interaction, conveying the infinite possibilities of digital reading.
Dimensions & Packaging: Minimum height of sign: 15 mm
Tags: Signage, digital publishing, books, visual identity, Brand IP
Production Technology: At the beginning of the creation process, I did a vision-experiment-question-correction model to deduce the design. A lot of design was done first to determine what I wanted to express with my main logo: how does the logo evolve from static to dynamic, how does it show evolution and interaction? How to represent its meaning? The book, the publication, and the digitalisation were combined to create a static primary logo design and five secondary logos, and research began on the interactive and dynamic design of the primary logo.Because of the specificity of the design, it can be printed on most physical objects and widely distributed on electronic devices
Design Challenge: How does a logo evolve from static to dynamic, how do you represent evolution and interaction? How to represent the meaning of digital publishing? How to split the main logo and rationalise the creation of sub-logos? By combining books, publishing, and digitalisation, we created a static main logo design and five sub-logos, and started research on the interactive and dynamic design of the main logo.
Research: The development of the Internet for the dynamic logo design increased interactivity and time and space and other dynamic factors, it makes the logo design out of a single static graphic symbols of the impression of the use of new technologies, the development of new communication media digital publishing, enriching the logo the smallest planar constitutive unit of the information carried by the sign, creating a more vital dynamic logo design, is the face of the era of progress of a new acceptance of the gesture.
Inspiration: Inspired by today's online media on the reading software is mostly fiction stories, in the professional field is very few, the interface is more boring, lack of guidance, I hope to make a comprehensive software guide to help people read. By clicking on the main logo in the campaign, the screen changes from a single logo to a colourful logo with a title, representing the variety of possibilities for digital publications.
Project Duration: The project commenced in Liaoning in January 2022 and was completed in Liaoning in May 2022.
Operation Flow: Clicking on the homepage dynamic logo, five major board sub-logos appear, each of which has a dynamic design, and clicking on them gives feedback on the results, so you can check what you need by going into the board sub-divisions. Hover on the book page will be converted to colour, enter the book to understand the specific information and start reading.
Image Credits: DI WEI,2022