B For Good Leaders Galuega Autū: Faailoga Vaaia e Misteli Creative Agency

O le mamanu B For Good Leaders Galuega Autū: Faailoga Vaaia e Misteli Creative Agency o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2024

B For Good Leaders Galuega Autū: Faailoga Vaaia

na mamanuina e Misteli Creative Agency

Tagata Fa'atau: Misteli Creative Agency

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

15,902

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #159250

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia B For Good Leaders Galuega Autū: Faailoga Vaaia

Tusitusiga o le Tusi: O le B For Good Leaders o se faailoga vaaia mo se fesootaiga faava-o-malo o taʻitaʻi pisinisi. O le lanu moli, o se lanu o le māfanafana ma le fiafia, o le lanu autū lea. O le lanu moli ua tuufaatasia ma se faasologa o lanu māfanafana ma mamanu e atagia mai ai le eseesega o tagata ma gaoioiga i totonu o le fesootaiga. O se mata autū o loʻo faatusalia ai le vaaiga o le fesootaiga ma lona auala e vaai ai i le lalolagi. O le faailoga ua faaaogaina i luga o se upega tafaʻilagi, tusi talafou ma ala faasalalau lautele, ma i falefono maualuluga na fausia i ie e mafai ona toe faaaogaina, pepa laupepa e mafai ona faaleagaina faalenatura, ma pepa toe faaaogaina.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai B For Good Leaders Galuega Autū: Faailoga Vaaia, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina B For Good Leaders Galuega Autū: Faailoga Vaaia e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. B For Good Leaders Galuega Autū: Faailoga Vaaia e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
Fua & Fa'apipi'i: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Fa'ailoga: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
Tekonolosi Gaosiga: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Lu'itau o le Mamanu: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Su'esu'ega: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Fa'aosofia: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Umi o le Poloketi: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Fa'agasologa o Galuega: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.