Every Treasure Tells A Story O Le Fa'amoemoega Autū: Tauupugagana Fa'asilasilaga Fa'asalalauga e Zhou Haiwen, Che Shilong and Guo Cheng

O le mamanu Every Treasure Tells A Story O Le Fa'amoemoega Autū: Tauupugagana Fa'asilasilaga Fa'asalalauga e Zhou Haiwen, Che Shilong and Guo Cheng o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.

UʻameaAta Fa'atusa· 2024

Every Treasure Tells A Story O Le Fa'amoemoega Autū: Tauupugagana Fa'asilasilaga Fa'asalalauga

na mamanuina e Zhou Haiwen, Che Shilong and Guo Cheng

Tagata Fa'atau: China Global Television Network Co., Ltd. Beijing, CN

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #159827

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Every Treasure Tells A Story O Le Fa'amoemoega Autū: Tauupugagana Fa'asilasilaga Fa'asalalauga

Tusitusiga o le Tusi: O Oa Ta'itasi e Fai Mai se Tala o se tauupugagana fa'asilasilaga fa'asalalauga mo se ata tifaga puupuu e fa'aalia ai le selau o oa fa'ale-atunu'u a Saina. O oa ta'itasi ua fa'atusatusa i se fetu, ma o fa'atulagaga o fetu e fa'ailoa mai ai le lautele o le taimi ma le vateatea. O oa ta'itasi fo'i ua fa'atasi ma se pusa talanoaga. O nisi pusa e lapotopoto ma o nisi e ta'aloa fa'afa, ma o lo'o iai lava lona uiga tulaga ese. O tusi e fai ma autu autū o vaaiga, ma fa'atatau i laau'ofe Saina, tusi ua nonoa i filo, pepa gaugau, ma tusi aufaipepa malolosi. O le auala fa'ata'ita'iga fa'ata'ita'i e fesoasoani ai i tagata matamata mai aganu'u eseese e malamalama ai i tala.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Every Treasure Tells A Story O Le Fa'amoemoega Autū: Tauupugagana Fa'asilasilaga Fa'asalalauga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Every Treasure Tells A Story O Le Fa'amoemoega Autū: Tauupugagana Fa'asilasilaga Fa'asalalauga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Every Treasure Tells A Story O Le Fa'amoemoega Autū: Tauupugagana Fa'asilasilaga Fa'asalalauga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
Fua & Fa'apipi'i: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
Fa'ailoga: Culture, China, Heritage, Creativity
Tekonolosi Gaosiga: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
Lu'itau o le Mamanu: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Su'esu'ega: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
Fa'aosofia: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
Umi o le Poloketi: The project started in 2022 and is still in circulation worldwide.
Fa'agasologa o Galuega: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
Sui o le 'Au: Zhou Haiwen, Che Shilong, Guo Cheng
Fa'aaloaloga o Ata: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng