Florist Wim Van Assem Toe Fa'afouina le Fa'ailoga by Rebrandt

Florist Wim Van Assem Toe Fa'afouina le Fa'ailoga by Rebrandt is a highly esteemed winner of the very prestigious 2024 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2024

Florist Wim Van Assem Toe Fa'afouina le Fa'ailoga

by Rebrandt

Client: Rebrandt®

A' Design Award Apamemea Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #160086

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Florist Wim Van Assem Toe Fa'afouina le Fa'ailoga

Na fatuina e tagata fai mamanu se fa'ailoga fou mo Wim van Assem, o se tagata iloga i le faia o fugala'au mai North Holland, e fa'amanatu ai lona 40 tausaga. O le fa'amoemoe o se fa'ailoga e fa'amatalaina ai lona aiga fa'afouga o fugala'au e olaola ma aga'i i luma. O le mamanu fou o lo'o tu'u i luga o faamalama tetele i le fale tuai fa'asolopito, fa'atasi ai ma lipine malosi e fa'aalia ai le uiga malosi ma le atamai sa'oloto a Van Assem.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Florist Wim Van Assem Toe Fa'afouina le Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Florist Wim Van Assem Toe Fa'afouina le Fa'ailoga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Florist Wim Van Assem Toe Fa'afouina le Fa'ailoga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
Dimensions & Packaging: 4 Shopping windows 150cm by 250cm
Tags: Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
Production Technology: Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
Design Challenge: It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
Research: The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
Inspiration: With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
Project Duration: The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
Operation Flow: The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
Patents: All rights Rebrandt 2024
Team Members: Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing
Image Credits: Photography: Keesnan Dogger