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Rebranding Emplus Fa'asinomaga Emplus by Ruud Winder - Rebrandt®

Rebranding Emplus Fa'asinomaga Emplus by Ruud Winder - Rebrandt® is a highly esteemed winner of the very prestigious 2024 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.


ApamemeaAta Fa'atusa· 2024

Rebranding Emplus Fa'asinomaga Emplus

by Ruud Winder - Rebrandt®

Client: Rebrandt®

A' Design Award Apamemea Winner in Ata Fa'atusa Category

16,225

Verified Award Winner

Verify Award Status for #160251

Colors

The Design

About Rebranding Emplus Fa'asinomaga Emplus

I le lalolagi e suia pea, o fa'amoemoega ma mana'oga a tagata ma'i o lo'o suia fo'i i totonu o le tulaga o tausima'iga o le soifua maloloina. E tatau i le matagaluega o fofo fa'afuase'i ona muamua fa'atalanoaina suiga i totonu o le tausima'iga foma'i. Ina ia tumau pea le malamalama i lenei matā'upu fou, e ofoina atu e Emplus a'oa'oga ma ta'ita'iga. I le mamanu, o le matagaluega o Fofo Fa'afuase'i ua fa'aalia i le koluse foma'i masani, ae fa'atasi ai ma se togi i le feso'ota'iga ua misi. O lenei fa'atusa, e fa'atatau i le vaega ua misi o le fa'afitauli e tu'uina mai e Emplus, ua fa'aalia fo'i i ata fa'atusa.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Rebranding Emplus Fa'asinomaga Emplus, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Rebranding Emplus Fa'asinomaga Emplus e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Rebranding Emplus Fa'asinomaga Emplus e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Dimensions & Packaging
European DIN sizes.
Tags
EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
Production Technology
Digital and paperwork
Design Challenge
Keep it as simple as possible, but still telling so much, that's a challenge!
Research
The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
Inspiration
Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
Project Duration
EMplus started in 2023 and will continue to grow the following years.
Operation Flow
The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Patents
All rights: Rebrandt / Ruud Winder 2024
Team Members
ruud winder - branding Architect and Designer
peter puntman - Motion Graphics
linda kaandorp — dtp
veronica stroomer — Microsoft documents
simone winder — assistent designer
Image Credits
All rights: Rebrandt / Ruud Winder 2024

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