Seawool Polokalame Fa'ailoga by Chungsheng Chen and Eddie Wang

Seawool Polokalame Fa'ailoga by Chungsheng Chen and Eddie Wang is a highly esteemed winner of the very prestigious 2024 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.

UʻameaAta Fa'atusa· 2024

Seawool Polokalame Fa'ailoga

by Chungsheng Chen and Eddie Wang

Client: Tainan University of Technology/Product Design Deparment

A' Design Award Uʻamea Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #160731

View at A' Design Award Press Release Award Badge

Colors

The Design

About Seawool Polokalame Fa'ailoga

O le fa'ailoga e fa'afefiloi fa'ata'ita'i ma le tumau fa'ale-si'osi'omaga, e tu'ufa'atasi atigi tio toe fa'aaogaina ma metotia fa'apolofesa ma sitaila i le olaga fa'ale aso uma. O le logo, fa'aali i mataitusi tetele, o se fa'ailoga o le agaga o le fou fa'aauau ma o le 'o' ta'ilua e fa'atusalia ai le tumau fa'ata'amilo, o lona uiga o le toe fa'afouga e le gata. O le mamanu atoa e fa'aalia ai le matagofie, e fa'atusalia ai le sailiga o fa'ata'ita'i ma le lelei. O le ituaiga tusitusi masani e fa'afefiloi ai elemene o galu ma le siitia i luga, fa'aalia ai lona fa'aaloalo i le natura ma le alualu i luma fa'aauau. O le fa'ailoga e olaola, fou ma o se ta'ita'i i fa'ata'ita'i ma aga fa'ale-si'osi'omaga.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Seawool Polokalame Fa'ailoga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Seawool Polokalame Fa'ailoga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Seawool Polokalame Fa'ailoga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
Dimensions & Packaging: SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey.
Tags: Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
Production Technology: The Branding project all done in Adobe Illustrator and Photoshop software.
Design Challenge: The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
Research: Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
Inspiration: The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
Project Duration: The Branding project commenced in Sept.2022 and concluded in May,2023.
Operation Flow: The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
Patents: Trademark: Creative Tech Textile Co., Ltd.
Team Members: ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC.
Image Credits: All images copyright: Acdesign Associates International Co.,Ltd.