Borna Sazegan Faasinomaga o Fa'ailoga by Doraj Design House is a highly esteemed winner of the very prestigious 2025 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.
ApamemeaAta Fa'atusa· 2025
Borna Sazegan Faasinomaga o Fa'ailoga
Client: Doraj Design House
A' Design Award Apamemea Winner in Ata Fa'atusa Category
Verified Award Winner
Verify Award Status for #160893The Design
About Borna Sazegan Faasinomaga o Fa'ailoga
O Borna Sazegan o se fa'asinomaga fa'ailoga na faia mo se kamupani e fausia fausaga tetele. O le fa'asinomaga e fa'avae i luga o laina, na fa'aosofia mai laina fetaui'a o fausaga u'amea e fa'aaoga i fausiaga. O nei laina e fa'atulagaina ai foliga manu lea e mafai ai ona va'aia ai vaega fa'apitoa o se fausaga fale. O manu ta'itasi e iai lona uiga: o le rhinoceros e fai ma fa'atusa o le malosi ma le tumau, o le solofanua mo le saoasaoa, o le aila mo le matagofie, ma o le leona e ta'imua i le vaega. O lanu mafanafana ma malulu i totonu o le fa'asologa o lanu e fa'aalia ai le malosi fa'atasi ai ma le filemu. E mafai ona fa'aaoga ata fa'atusa e fai ma vaega fa'apitoa pe fa'aaoga atoa fo'i.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Borna Sazegan Faasinomaga o Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Borna Sazegan Faasinomaga o Fa'ailoga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Borna Sazegan Faasinomaga o Fa'ailoga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Dimensions & Packaging
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- Tags
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Production Technology
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Design Challenge
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Research
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Inspiration
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Project Duration
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Operation Flow
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Patents
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- Team Members
- Mohammad Roustaei, Amirhossein Paydar
- Image Credits
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