Y Design Fa'asinomaga Va'aia by Yunnan Tech and Business University

Y Design Fa'asinomaga Va'aia by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2024 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.

UʻameaAta Fa'atusa· 2024

Y Design Fa'asinomaga Va'aia

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

A' Design Award Uʻamea Winner in Ata Fa'atusa Category

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Colors

The Design

About Y Design Fa'asinomaga Va'aia

E fa'aaogā le fa'avae o le fa'aseseina mata a Escher, ua tusia se pokisi fa'asoa i luga o le itu Y o le laina fa'avae, ma ua fa'alua lena pokisi lava i itu X ma Z, ina ia fetautu'ufa'atasi atoatoa pito o pokisi e tolu, ma e mafai ona faia se mataitusi fa'afua Y i luga o se papa fa'aalia. E ala i tu'ufa'atasiga 'ese'ese, e fa'atupuina fa'aseseina mata 'ese'ese, ma maua ai le tele o mafaufauga avanoa, e fa'aalia ai le tulaga o su'esu'ega a le Y Studio i totonu o avanoa 'ese'ese.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Y Design Fa'asinomaga Va'aia, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Y Design Fa'asinomaga Va'aia e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Y Design Fa'asinomaga Va'aia ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
Dimensions & Packaging: This VI design is mainly used in studio supplies, and is made according to regular sizes.
Tags: Variable, Studio, Monkey King, Optical Illusion, Y
Production Technology: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge: The biggest challenge of this design was to create a variable character from a simple Y element.
Research: Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.
Inspiration: This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.
Project Duration: The project started in March 2023 in Kunming and finished in May 2023 in Kunming
Operation Flow: Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.
Team Members: Liu Kaiyi
Li Yingxing
Zhang Weiwei
Image Credits: Optional Image #3: Illustrator LinHai, Texture, 2023.