Albella Fa'ailoga Fa'alagolago by Elena Gamalova is a highly esteemed winner of the very prestigious 2024 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.
ApamemeaAta Fa'atusa· 2024
Albella Fa'ailoga Fa'alagolago
Client: Villa Albella
A' Design Award Apamemea Winner in Ata Fa'atusa Category
Verified Award Winner
Verify Award Status for #161561The Design
About Albella Fa'ailoga Fa'alagolago
O le fa'ailoga va'aia o Villa Albella e pu'eina ai le agaga o le talatuu fa'aleaganu'u a Tuscany a'o taliaina fo'i se va'aiga mo se nofoaga e fai ma malumalu mo aganu'u, tala fa'asolopito, ma le tasi ai, o se tofi malosi o fa'aaliga fa'atufugaga, su'esu'ega meaai, ma talanoaga fa'a-va-aganu'u. O le mamanu e fa'afefiloi lelei aganu'u tuai ma le faionapo. O le fa'aaogaina o lala laau fuga e lua e fa'atusatusa i le tasi ai i totonu o le eseesega, e a'a mai i se tala fa'asolopito fa'atasi. E sili atu i le fa'asaoina o le talatuu, o lenei poloketi e fa'atupuina ai fefasoaa'iga taua fa'a-va-aganu'u ma le talisapaia, ma e fa'aalia ai le tuuto i le filemu ma le fa'atamaoaigaina.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Albella Fa'ailoga Fa'alagolago, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Albella Fa'ailoga Fa'alagolago e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Albella Fa'ailoga Fa'alagolago e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual identity of Villa Albella embodies a harmonious fusion of timeless rural elegance and natural allure. Its strength lies in the seamless integration of Tuscan-inspired aesthetics with modern design principles, evoking a sense of serenity and sophistication. This design not only represents a destination but also encapsulates an experience - an invitation to rejuvenate amidst the tranquility of nature and reconnect with one's inner self.
- Dimensions & Packaging
- The size may vary because there are different types of communication materials and products.
- Tags
- visual identity, villa Albella visual identity, logo, illustration
- Production Technology
- Many materials were used in the creation of the product and package.
- Design Challenge
- The creative challenge was in seamlessly blending the rich heritage of Tuscany with the new vision of a memorable place of art, culinary exploration, and intercultural dialogue. It required striking a delicate balance between honoring tradition and embracing modernity. Overcoming challenges involved reconciling cultural aspects, and ensuring historical accuracy while meeting contemporary design standards.
- Research
- The objective was to create a visual identity that honor Tuscany's cultural heritage while reflecting the villa's history and new owners' vision. I used a mixed-methods approach, combining interviews, historical research, and visual and architectural explorations. The research enhanced the villa's appeal to tourists seeking authentic and memorable experiences. It also demonstrated the potential of design to bridge cultural divides and promote heritage preservation in global contexts.
- Inspiration
- The inspiration for this project stemmed from a profound admiration for Tuscany's cultural richness and a commitment to preserving it. Motivated by a desire to honor the villa's heritage while accommodating the vision of the new owners, for a place that is an asylum of culture, history, and unity. The design drew inspiration from extensive historical research, and a dedication to bridging centuries old tradition with intercultural contemporary dialogue.
- Project Duration
- The project started in Riparbella in June 2023 and
was completed in Riparbella in September 2023. - Operation Flow
- Every aspect of Villa Albella's visual identity is meticulously crafted to enhance the sensory experience. From the intricate patterns adorning textiles to the evocative illustrations depicting the villa's rich history, each element is designed to engage touch, sight, and even smell. The logo, featuring two intertwined floral branches symbolising unity, is elegantly embossed on various surfaces, inviting tactile exploration. Print techniques such as textured paper, laser cutting further amplify the tactile dimension. Together, these design elements create a multi-sensory journey, enriching the experience of Villa Albella.
- Patents
- Copyrights belong to Elena Gamalova, 2023
- Team Members
- Creative Director: Elena Gamalova
Designer: Elena Gamalova - Image Credits
- Image #1: Elena Gmalova
Image #2: Elena Gamalova
Image #3: Elena Gamalova
Image #4: Elena Gamalova
Image #5: Elena Gamalova
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