Paper and Wood Galuega Autu: Fale Faʻaaliga by Kodai Fukuchi

Paper and Wood Galuega Autu: Fale Faʻaaliga by Kodai Fukuchi is a highly esteemed winner of the very prestigious 2025 A' Design Award Apamemea in Fa'aaliga Fefa'ataua'iga Competition Category.

ApamemeaFa'aaliga Fefa'ataua'iga· 2025

Paper and Wood Galuega Autu: Fale Faʻaaliga

by Kodai Fukuchi

Client: Hakuten Corporation

A' Design Award Apamemea Winner in Fa'aaliga Fefa'ataua'iga Category

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Verified Award Winner

Verify Award Status for #162193

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Paper and Wood Galuega Autu: Fale Faʻaaliga

Tusitusiga: O le fale faʻaaliga a Crecia e faʻatusaina ai le faʻaauauina o meafaitino faʻatasi ma se manatu o pepa ma laau, e faʻamautinoa ai o meafaitino uma e toe faʻaaogaina pe toe faʻaleleia. E faʻamamafaina ai le sao o le laau i le olaga i aso taʻitasi ma le tautinoga a Crecia e faʻaitiitia ai lapisi. O loʻo faʻaalia ai paipa laau faʻaitiitia mai Hokkaido ma fola e leai ni meafaigaluega e manaʻomia, o le fausaga e toe faʻamatalaina ai le mamanu faʻaaliga faʻaauau. O se faʻapipiʻiga pepa e 75 mita e faʻaalia ai le pepa faleuila afifi umi a Crecia, aʻo se faʻataʻitaʻiga faʻamaufaʻailoga e faʻaaoga ai meafaitino totoe e faʻalauiloa ai le toe faʻaaogaina. O lenei taumafaiga e faʻaitiitia ai lapisi ma faʻamalosia ai le faʻaauauina i le alamanuia atoa.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Paper and Wood Galuega Autu: Fale Faʻaaliga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Paper and Wood Galuega Autu: Fale Faʻaaliga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Paper and Wood Galuega Autu: Fale Faʻaaliga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is designed to prompt reflection on the everyday use of "paper and wood". It aims to advocate how wood resources are integral to our lives and provides detailed exhibitions on the importance of paper recycling. In booth decorations, it emphasizes the importance of wood resources by exclusively using "paper and wood", achieving a design that visualizes the intended message while promoting environmentally sustainable practices and reducing environmental impact.
Dimensions & Packaging: Booth Size : W9000 x D6000 x H3600
Tags: Sustainability, Exhibition booth, Paper and wood, Zero waste, Reuse, Recycling
Production Technology: Crecia's toilet paper is three times longer than traditional rolls, visually represented by incorporating approximately 75 meters of paper into the upper construction to showcase this feature. Additionally, three types of plywood are randomly combined to emphasize the natural beauty of wood tones and textures. The wooden structures are designed with disassembly in mind, using screws only for fixation, and puzzle-like shapes enable easy installation of wooden flooring without the need for tools.
Design Challenge: When creating booths using only "paper and wood," the most challenging aspect was the booth's structure. Through trial and error, we replaced metal pipes commonly used in construction scaffolding with wooden pipes. These wooden pipes are made from thinned-out Todomatsu (Hokkaido fir), significantly contributing to regional forestry promotion. This design not only enhances the quality and uniqueness of the design but also contributes to solving and developing forestry challenges.
Research: Conventionally, exhibitions have generated substantial waste, but Crecia's initiative has garnered attention for waste reduction in the exhibition industry, ushering in a new concept. Designs using only wood and paper, both recyclable, enhance exhibition sustainability, leading to economic benefits from reduced waste disposal costs. Moreover, this new concept has influenced other exhibitors and the entire industry, promoting the adoption of sustainable exhibition practices.
Inspiration: Crecia manufactures and sells paper products such as tissues and toilet paper, using paper made from environmentally friendly and sustainable wood resources. To convey the sustainability of these wood resources, they came up with the idea of creating a booth using only "paper and wood" materials, aiming to produce no waste by reusing or recycling everything after the event. They focused on designs that highlight the essence of "paper and wood" without unnecessary processing.
Project Duration: It was exhibited at Tokyo Big Sight in Japan in August 2023.
Operation Flow: At our booth, we conducted a stamp rally using surplus tissue box materials from the manufacturing process instead of regular paper. This initiative aimed to educate visitors on the recyclability of paper. Participants completed the rally by depositing stamped papers into a collection box, reinforcing the message of recycling. Additionally, we conducted surveys to understand how people dispose of used tissue boxes, further promoting paper recycling.
Team Members: Designer : Kodai Fukuchi
Creative Director : Ryosuke Suzuki
Image Credits: Photographer : Akitoshi Kudo