Nexus Fa'ata'ita'iga Fa'ailoga Va'aiga by Responsive Spaces

Nexus Fa'ata'ita'iga Fa'ailoga Va'aiga by Responsive Spaces is a highly esteemed winner of the very prestigious 2025 A' Design Award Uʻamea in Mamanu Fa'asavali Competition Category.

UʻameaFa'asavali· 2025

Nexus Fa'ata'ita'iga Fa'ailoga Va'aiga

by Responsive Spaces

Client: DC Tower

A' Design Award Uʻamea Winner in Fa'asavali Category

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Verified Award Winner

Verify Award Status for #162496

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nexus Fa'ata'ita'iga Fa'ailoga Va'aiga

I le nofoaga tutotonu i totonu o le fale aupito maualuga i Ausitiria, o le DC Tower o Vienna, na faia e Responsive Spaces se avanoa fa'ailoga e fa'ata'ita'i ai tulaga taua o le 'olo: O le Nexus o se nofoaga mo le malolo, feso'ota'i ma toe feso'ota'i. O lenei fa'apipi'iga fa'asalalauga e fa'aogaina fa'amatalaga numera, leo, ma le malamalama e ta'ita'i ai tagata asiasi i se malaga tumu i va'aiga ma feso'ota'i fa'alagona i latou i le agaga o le fale. O se fa'aopoopoga o le pa fa'apa'i e mafai ai e malo'o ona su'esu'e mea uma na o i latou. A'o fa'aalia le anotusi numera, o mamanu malamalama fa'ailoga lanu ma fa'atasi taimi e sulufia ai le potu.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Nexus Fa'ata'ita'iga Fa'ailoga Va'aiga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Nexus Fa'ata'ita'iga Fa'ailoga Va'aiga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Nexus Fa'ata'ita'iga Fa'ailoga Va'aiga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Dimensions & Packaging: The room as the size of approximately 3 meters in width and 12 meters in length
Tags: Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Production Technology: A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Design Challenge: The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Research: No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Inspiration: The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Project Duration: The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Operation Flow: The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Patents: none
Team Members: Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil
Image Credits: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ