Avand Galuega Autū: Afifiga Falaoa Suamalie e Masoud Najafi Amirkiasar

O le mamanu Avand Galuega Autū: Afifiga Falaoa Suamalie e Masoud Najafi Amirkiasar o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2025

Avand Galuega Autū: Afifiga Falaoa Suamalie

na mamanuina e Masoud Najafi Amirkiasar

Tagata Fa'atau: Avand Pastry

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #162500

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Avand Galuega Autū: Afifiga Falaoa Suamalie

Tusitusiga o le Tusi: O Avand o se faasologa afifiga na faia mo se pisinisi laitiiti e faapitoa i falaoa suamalie. O le faasologa e aofia ai ni pusa keke se tolu, se pusa kuki ma se ipu pepa. Ua tuufaatasia le vali lima ma le ata faakomepiuta e fatu ai foliga saoloto e foliga mai o se galuega faatufugaga. O le lanu meamata loloto ma le auro o loʻo faaaogaina o ni lanu autū o le fa'ailoga. O luga vali o loo atagia ai le natura na faia lima o falaoa suamalie ma le faaeteete na faia i le taimi o le gaosiga. Ua faaaogaina se faiga faailoga e suiga pea, ma o le mea lea e ave ai e afifiga ni ata faatufugaga eseese nai lo se mamanu tumau e tasi.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Avand Galuega Autū: Afifiga Falaoa Suamalie, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Avand Galuega Autū: Afifiga Falaoa Suamalie e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Avand Galuega Autū: Afifiga Falaoa Suamalie ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
Fua & Fa'apipi'i: Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc
Fa'ailoga: Packaging, Design, Pastry, Cake, Cookie,
Tekonolosi Gaosiga: A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.
Lu'itau o le Mamanu: The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
Su'esu'ega: The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
Fa'aosofia: The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.
Umi o le Poloketi: The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
Fa'agasologa o Galuega: The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
Fa'aaloaloga o Ata: Designer: Masoud Najafi.
Strategist: Nima Saade